Bilal Fares Archives - Campaign Middle East https://campaignme.com/tag/bilal-fares/ Wed, 10 Jun 2026 10:34:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Bilal Fares Archives - Campaign Middle East https://campaignme.com/tag/bilal-fares/ 32 32 adidas creates Rocket League-inspired experience ahead of FIFA World Cup https://campaignme.com/adidas-creates-rocket-league-inspired-experience-ahead-of-fifa-world-cup/ Wed, 10 Jun 2026 09:54:18 +0000 https://campaignme.com/?p=123196 adidas has revealed details about its latest activation, transforming the UAE desert into an immersive football-inspired spectacle, bringing together football, motorsport and gaming culture through a Rocket League-inspired experience built for the social-first era of sport storytelling ahead of the FIFA World Cup 2026. Turning the visual world of gaming into a real-life desert arena, […]

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]]> Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign https://campaignme.com/adidas-reimagines-mo-salah-as-modern-day-egyptian-king-in-you-got-this-campaign/ Tue, 02 Jun 2026 12:08:55 +0000 https://campaignme.com/?p=122768 adidas has revealed its latest iteration of the You Got This campaign, this time in Egypt and featuring footballer Mo Salah, ahead of the FIFA World Cup 2026™. The campaign celebrates the enduring impact that Mo Salah continues to have on the next generation of football players and fans across the country. Joined by Huda […]

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]]> Saudia, adidas reveal ‘Made to Fly’ collab bringing culture, sport and travel together https://campaignme.com/saudia-adidas-reveal-made-to-fly-brand-collab-bringing-culture-sport-and-identity-together/ Mon, 20 Apr 2026 05:30:38 +0000 https://campaignme.com/?p=120729 Saudia and adidas have introduced the adidas x Saudia Made to Fly pack, a first-of-its-kind collaboration in the region bringing together sportswear and aviation, marking a new frontier at the intersection of sport, culture and travel. The campaign has been rolled out across digital, social media and owned media channels. The adidas x Saudia Made to […]

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]]> Adidas trefoil returns to FIFA World Cup kits, including KSA and Qatar, after 36 years https://campaignme.com/adidas-trefoil-returns-to-fifa-world-cup-kits-including-ksa-and-qatar-after-36-years/ Tue, 24 Mar 2026 08:30:03 +0000 https://campaignme.com/?p=118065 adidas has unveiled the official away kits for all 25 partner federations, including 13 nations who are qualified for FIFA World Cup 2026™. Making its return to federation kits for the first time in 36 years, the adidas Trefoil – the brand’s symbol of originality – appears on the chest of each jersey, paying tribute […]

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]]> adidas TERREX unveils brand experience in Kazakhstan’s Butakovskiy Gorge https://campaignme.com/adidas-terrex-unveils-brand-experience-in-kazakhstans-butakovskiy-gorge/ Tue, 16 Dec 2025 06:20:02 +0000 https://campaignme.com/?p=113255 adidas TERREX has unveiled a one-of-a-kind brand experience for its sports and adventure brand loyalists: the TERREX Teahouse, a new mountain experience located deep within Butakovskiy Gorge, created to celebrate exploration, community and the spirit of outdoor adventure in Kazakhstan. Inspired by the traditional Kazakh yurt, the TERREX Teahouse has been designed as a warm, […]

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]]> Sports marketing: Leaders discuss a language of belonging https://campaignme.com/sports-marketing-leaders-discuss-a-language-of-belonging/ Mon, 15 Dec 2025 08:41:19 +0000 https://campaignme.com/?p=113092 Sports marketing is shifting gears. It is accelerating past traditional sponsorship plays, broadcast tie-ups, naming rights and endorsements. The old manual that mandated mere brand presence is being rewritten. Marketers are beginning to move beyond the clutter of logos plastered on sports jerseys, media walls, racing cars, virtual on-screen overlays, and banners on the perimeters […]

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]]> adidas unveils Saudi Arabia, Qatar, UAE kits ahead of FIFA World Cup https://campaignme.com/adidas-unveils-saudi-arabia-qatar-uae-algeria-kits-ahead-of-fifa-world-cup/ Tue, 11 Nov 2025 08:02:46 +0000 https://campaignme.com/?p=111638 adidas has unveiled the official tournament home kits for four regional federations, Saudi Arabia, Qatar, and Algeria, who have secured their place at the FIFA World Cup 2026™, and the UAE, which awaits the outcome of its qualification later this month. The FIFA World Cup 26™ home jersey collection goes beyond a logo sponsorship to […]

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]]> adidas says ‘You Got This’ to those who need to hear it in 2025 https://campaignme.com/adidas-says-you-got-this-to-those-who-need-to-hear-it-in-2025/ Mon, 27 Jan 2025 06:43:50 +0000 https://campaignme.com/?p=95170 Adidas Arabia, in partnership with Toast Films and M&C Saatchi Sport & Entertainment London, has launched the latest installment of its ‘You Got This’ campaign. This integrated campaigns aims to capture the very essence of sport that connects athletes – on every pitch, track and court, as well as off the track – rooted in […]

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]]> Adidas displays ‘giant shoe’ in Sharjah desert to market new collection https://campaignme.com/adidas-displays-giant-shoe-in-sharjah-desert-to-market-new-collection/ Tue, 26 Nov 2024 05:23:32 +0000 https://campaignme.com/?p=92710 Adidas has partnered with US artist David Popa to market its latest Adizero Desert Runner collection through an expansive 100-metre-wide anamorphic art piece that looks like a ‘giant shoe’ in Sharjah’s Al Madam area. As an anamorphic art piece, the work looks like a ‘giant shoe’ when viewed from a specific angle, making it highly […]

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]]> Adidas reveals brand purpose, contribution to creative marketing in Saudi Arabia https://campaignme.com/adidas-reveals-brand-purpose-contribution-to-creative-marketing-in-saudi-arabia/ Tue, 29 Oct 2024 05:00:23 +0000 https://campaignme.com/?p=91533 Earlier this month, Campaign Middle East attended Adidas’ first regional runway show held at the Financial Plaza within the King Abdullah Financial District (KAFD) business hub in Riyadh, Saudi Arabia. The event aimed to elevate the Adidas brand in the Kingdom, showcase a collective commitment to empowering Saudi creative talent, and further enhance the adoption […]

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