BFL Group Archives - Campaign Middle East https://campaignme.com/tag/bfl-group/ Fri, 27 Mar 2026 15:57:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png BFL Group Archives - Campaign Middle East https://campaignme.com/tag/bfl-group/ 32 32 Brands For Less shows up for small businesses with ‘By the Community, For the Community’ https://campaignme.com/brands-for-less-shows-up-for-small-businesses-with-by-the-community-for-the-community/ Fri, 27 Mar 2026 15:00:33 +0000 https://campaignme.com/?p=118278 Brands For Less, a prominent discount retail chain in the Middle East, has launched a community-led platform offering private labels, small businesses and individuals across the UAE support during a period where many small businesses are experiencing a slowdown in demand, visibility and access to customers.  The retailer is offering support through increased visibility on […]

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]]> Brands for Less reveals its first complete AI-generated summer campaign https://campaignme.com/brands-for-less-reveals-its-first-complete-ai-generated-summer-campaign/ Tue, 06 May 2025 04:20:54 +0000 https://campaignme.com/?p=101792 Brands For Less (BFL) Group has launched its first fully AI-generated summer campaign in a bold step that aims to fuse the latest technological tools with creative retail strategy. Going live in April, the campaign reimagines every element of a traditional fashion rollout: AI-generated models, AI-curated styling, AI-rendered settings and even AI-produced promotional visuals. The […]

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]]> Private View by BFL Group’s Arlette Nahas https://campaignme.com/private-view-by-bfl-groups-arlette-nahas/ Fri, 06 Dec 2024 06:19:14 +0000 https://campaignme.com/?p=93166 Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review of our ‘Works’ from October is by Arlette Nahas, Regional Marketing Manager, BFL Group. UAE Government Media Office – Bring Your Impossible Dropping a flying taxi right into […]

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]]> Understanding consumption patterns and what it means for retailers, by BFL Group’s Ayman Beydoun https://campaignme.com/understanding-consumption-patterns-and-what-it-means-for-retailers-by-bfl-groups-ayman-beydoun/ Fri, 08 Apr 2022 10:00:58 +0000 https://campaignme.com/?p=47272 Over time, the retail sector has evolved along with technology and other factors which have made impacts on both businesses and consumers equally. Today’s competitive retail landscape demands superior experiences in addition to quality products and services. Data and consumer insights have become the key drivers needed to enable businesses, especially consumer packaged goods (CPG) […]

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