best practices Archives - Campaign Middle East https://campaignme.com/tag/best-practices/ Thu, 12 Feb 2026 06:25:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png best practices Archives - Campaign Middle East https://campaignme.com/tag/best-practices/ 32 32 A CSO says: ‘Congratulations, we’ve engineered creativity out’ https://campaignme.com/a-cso-says-congratulations-weve-engineered-creativity-out/ Wed, 11 Feb 2026 06:39:42 +0000 https://campaignme.com/?p=116051 Advertising didn’t lose its imagination. We sacrificed it at the altar of placement and prayed that the numbers would forgive it. Our industry optimised. With spreadsheets, frameworks, benchmarks, and best practices. We convinced ourselves that efficiency was progress and scale was sophistication. We refined and systemised the craft until everything worked beautifully, except the part […]

The post A CSO says: ‘Congratulations, we’ve engineered creativity out’ appeared first on Campaign Middle East.

]]> The year ahead for influencer marketing https://campaignme.com/the-year-ahead-for-influencer-marketing/ Fri, 06 Feb 2026 04:45:31 +0000 https://campaignme.com/?p=115760 Influencer marketing in MENA is officially out of its experimental era. We’ve moved past the phase of chasing big follower numbers, glossy posts and one-off brand deals that disappear as quickly as they land on our feeds. Influencer marketing in the region is entering a much more interesting chapter, one that is defined by credibility, […]

The post The year ahead for influencer marketing appeared first on Campaign Middle East.

]]> Fired up: How to do the fireside chats right – by Mariam Farag https://campaignme.com/fired-up-how-to-do-the-fireside-chats-right-by-mariam-farag/ Wed, 22 Jun 2022 10:33:26 +0000 https://campaignme.com/?p=50505 Having worked with multiple industries, I know how important data and information are to business growth and progress. But I also know that every organization needs human connection and understanding as its foundation if it wants sustainable success.   Combining the two – a desire to find new ways to grow and improve business practices while […]

The post Fired up: How to do the fireside chats right – by Mariam Farag appeared first on Campaign Middle East.

]]>