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	<title>Berlin Archives - Campaign Middle East</title>
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		<title>Energy drink brand Power Horse picks FRASER as global creative partner</title>
		<link>https://campaignme.com/energy-drink-brand-power-horse-picks-fraser-as-global-creative-partner/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 17 Jul 2025 04:30:27 +0000</pubDate>
				<category><![CDATA[Account]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Pitches]]></category>
		<category><![CDATA[account win]]></category>
		<category><![CDATA[Benjamin Baumann]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[brand communications]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[competitive]]></category>
		<category><![CDATA[creative development]]></category>
		<category><![CDATA[creative partner]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Energy Drink]]></category>
		<category><![CDATA[Fraser]]></category>
		<category><![CDATA[independent agency]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[multicultural approach]]></category>
		<category><![CDATA[pitch]]></category>
		<category><![CDATA[Power Horse]]></category>
		<category><![CDATA[Saqib Haroon]]></category>
		<category><![CDATA[Sebastian Schmidt]]></category>
		<category><![CDATA[Strategic]]></category>
		<category><![CDATA[Tanya Dernaika]]></category>
		<category><![CDATA[Zurich]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=105580</guid>

					<description><![CDATA[<p>Power Horse, the Austria-born energy drink brand, has appointed FRASER as its new global creative partner following a competitive pitch. The independent agency, known for its borderless, integrated, and multicultural approach, will lead the account from its Dubai office. FRASER will also work closely with its Berlin and Zurich teams to deliver transformative work for [&#8230;]</p>
<p>The post <a href="https://campaignme.com/energy-drink-brand-power-horse-picks-fraser-as-global-creative-partner/">Energy drink brand Power Horse picks FRASER as global creative partner</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<enclosure url="https://campaignme.com/wp-content/uploads/2025/07/Power-Horse-picks-FRASIER.mp4" length="5352807" type="video/mp4" />

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		<title>IKEA leaves out the spooks in its Halloween campaign</title>
		<link>https://campaignme.com/ikea-leaves-out-the-spooks-in-its-halloween-campaign/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Mon, 30 Oct 2023 09:30:17 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Al Futtaim IKEA]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[Ogilvy Germany]]></category>
		<category><![CDATA[UK]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=71040</guid>

					<description><![CDATA[<p>Al Futtaim IKEA launched a short campaign just in time for Halloween. Created and conceptualised by Ogilvy Germany and Ogilvy UK, the campaign features a series of eerie videos and pictures that take inspiration from hidden monsters. The videos begin with rooms shrouded in darkness, accompanied by the sounds of owls hooting, children laughing rounded [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ikea-leaves-out-the-spooks-in-its-halloween-campaign/">IKEA leaves out the spooks in its Halloween campaign</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>New kid on the blockchain &#8211; by Sputnik Floyd</title>
		<link>https://campaignme.com/new-kid-on-the-blockchain-by-sputnik-floyd/</link>
		
		<dc:creator><![CDATA[Campaign Staff]]></dc:creator>
		<pubDate>Wed, 27 Jul 2022 12:08:13 +0000</pubDate>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Partner content]]></category>
		<category><![CDATA[Berlin]]></category>
		<category><![CDATA[client payments]]></category>
		<category><![CDATA[cryptocurrency]]></category>
		<category><![CDATA[digital marketing agency]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[NFTs]]></category>
		<category><![CDATA[Payment]]></category>
		<category><![CDATA[Sputnik Floyd]]></category>
		<category><![CDATA[UAE]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=51664</guid>

					<description><![CDATA[<p>It might take a while for everyone to get the memo, but it’s normal for people to be sceptical of what they don’t understand. Each time our primate brains get our socks blown off by a new way of thinking; passionate (and often irrational) pushbacks, denials and outright rejections are all predictable reactions. From working [&#8230;]</p>
<p>The post <a href="https://campaignme.com/new-kid-on-the-blockchain-by-sputnik-floyd/">New kid on the blockchain &#8211; by Sputnik Floyd</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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