Benjamin Thomas Archives - Campaign Middle East https://campaignme.com/tag/benjamin-thomas/ Wed, 16 Jul 2025 07:53:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Benjamin Thomas Archives - Campaign Middle East https://campaignme.com/tag/benjamin-thomas/ 32 32 AI isn’t the problem – apathy is https://campaignme.com/ai-isnt-the-problem-apathy-is/ Wed, 16 Jul 2025 08:00:41 +0000 https://campaignme.com/?p=105491 AI didn’t kill creativity. But it’s definitely exposed the people who never had much of it to begin with. Lately, I’ve been buried in cover letters. Dozens of messages, DMs and cold emails, all using the same language, the same tone, the same over-polished, algorithmically-sanitised voice. “I’ve been following your agency for a while, and […]

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]]> JWI promotes Benjamin Thomas to Creative Director https://campaignme.com/jwi-promotes-benjamin-thomas-to-creative-director/ Thu, 03 Jul 2025 10:46:34 +0000 https://campaignme.com/?p=104941 Independent creative marketing agency, JWI, has announced the promotion of Benjamin Thomas to Creative Director, marking a key development in the agency’s leadership team as it strengthens its position in the Middle East market. Thomas joined JWI in 2017 as the agency’s first in-house designer, part of a four-person setup but without a dedicated creative […]

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]]> AI is not the end of creativity; it’s the next big service to sell https://campaignme.com/ai-is-not-the-end-of-creativity-its-the-next-big-service-to-sell/ Tue, 01 Oct 2024 06:15:28 +0000 https://campaignme.com/?p=90216 AI has been the industry’s hot topic for a while now, sparking debates on whether it’s good or bad, if it will steal our jobs, or replace the need for creatives altogether. But here’s the thing: these conversations miss the point entirely. They treat AI like it’s some sort of autonomous being, a competitive threat […]

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