benefits Archives - Campaign Middle East https://campaignme.com/tag/benefits/ Mon, 01 Jun 2026 11:10:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png benefits Archives - Campaign Middle East https://campaignme.com/tag/benefits/ 32 32 Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger https://campaignme.com/campaign-market-minds-cmo-round-table-why-sports-marketing-must-grow-up-not-only-bigger/ Wed, 27 May 2026 05:00:57 +0000 https://campaignme.com/?p=122623 Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]

The post Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger appeared first on Campaign Middle East.

]]> Is Gen Z reshaping traditional brand loyalty? What must brands do? https://campaignme.com/is-gen-z-reshaping-traditional-brand-loyalty-what-must-brands-do/ Thu, 05 Mar 2026 04:49:28 +0000 https://campaignme.com/?p=117271 For decades, loyalty was treated as a long-term emotional bond. Consumers chose a brand, enrolled in its programme, accumulated points and, more often than not, stayed. In the GCC today, that model is under pressure, and generation Z is leading the shift. According to Dragonpass’ latest GCC Loyalty Index, consumers aged 18 to 24 are […]

The post Is Gen Z reshaping traditional brand loyalty? What must brands do? appeared first on Campaign Middle East.

]]> FAB Misr, e& campaign turns Al Ahly SC wins into Ahlaweya Card benefits https://campaignme.com/fab-misr-e-campaign-turn-al-ahly-sc-match-wins-into-ahlaweya-card-benefits/ Tue, 20 Jan 2026 10:35:14 +0000 https://campaignme.com/?p=114790 FAB Misr, a subsidiary of the First Abu Dhabi Bank Group (FAB) and one of the largest foreign banks operating in Egypt, and telecom operator e& have launched a campaign for the Ahlaweya Card. The concept and client mandate for the campaign was to build brand awareness about the Ahlaweya Card among Al Ahly’s fanbase, […]

The post FAB Misr, e& campaign turns Al Ahly SC wins into Ahlaweya Card benefits appeared first on Campaign Middle East.

]]> Why high inflation can be a positive for future agency and client relationships https://campaignme.com/why-high-inflation-can-be-a-positive-for-future-agency-and-client-relationships/ Fri, 28 Oct 2022 09:00:03 +0000 https://campaignme.com/?p=54465 While we all wish to see a peaceful end to the Ukraine/Russia conflict and move on from the remaining difficulties associated with the pandemic, the reality is we have some way to go. Do you want to be a part of the most anticipated and controversial Breakfast Briefing of the year? Join Campaign Breakfast Briefing: […]

The post Why high inflation can be a positive for future agency and client relationships appeared first on Campaign Middle East.

]]> Snapchat and UM MENAT release AR lens tactics study https://campaignme.com/snapchat-and-um-menat-release-ar-lens-tactics-study/ Mon, 27 Jun 2022 09:02:27 +0000 https://campaignme.com/?p=50689 In collaboration with Snap Inc. and UM MENAT announced a new study, ‘The Augmented Reality Playbook: Understanding the Role of AR in the Purchase Journey’. The study aimed to uncover the true capabilities of AR ads (Lenses), as well as understand the role of AR ads in the consumer purchase journey. The research was gleaned […]

The post Snapchat and UM MENAT release AR lens tactics study appeared first on Campaign Middle East.

]]>