BBPR Pakistan Archives - Campaign Middle East https://campaignme.com/tag/bbpr-pakistan/ Thu, 08 May 2025 09:43:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png BBPR Pakistan Archives - Campaign Middle East https://campaignme.com/tag/bbpr-pakistan/ 32 32 Sting empowers women to ‘energise lazy men’ at home in bold campaign https://campaignme.com/sting-empowers-women-to-energise-lazy-men-at-home-in-bold-campaign/ Thu, 08 May 2025 06:00:51 +0000 https://campaignme.com/?p=101958 Energy drink brand Sting has launched a bold, yet humorous, campaign titled Lazy Helpline in collaboration with IMPACT BBDO and BBDO Pakistan to ‘energise lazy men at home’. The brand identified an unexpected challenge in the market: people weren’t drinking Sting at home. While Sting had long been a staple of out-of-home consumption, fueling commutes, […]

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