BBC Studios Archives - Campaign Middle East https://campaignme.com/tag/bbc-studios/ Fri, 07 Nov 2025 10:45:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png BBC Studios Archives - Campaign Middle East https://campaignme.com/tag/bbc-studios/ 32 32 Emotional storytelling: More than a feeling https://campaignme.com/emotional-storytelling-more-than-a-feeling/ Fri, 07 Nov 2025 10:45:43 +0000 https://campaignme.com/?p=111545 It’s one thing to get people in the door. But how do you persuade them to stay? Sure, big budgets and long flight times can skew basic viewership numbers, whether that’s your good ol’ pageview or dwell time metrics. Great. You’ve achieved the first important stage of engagement – attention. But if a brand is […]

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]]> BBC rolls out new-look website and app to the Middle East https://campaignme.com/bbc-rolls-out-new-look-website-and-app-to-the-middle-east/ Mon, 25 Mar 2024 08:28:31 +0000 https://campaignme.com/?p=79422 BBC Studios, the commercial arm of the BBC, has announced the global launch of a new-look BBC.com and BBC app. The updated platforms were rolled out to the Middle East last week. The new website and app boast an updated design and navigation along with more premium and sustainable commercial offering with ad tech enhancements […]

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]]> BBC Studios launches new website for a global audience https://campaignme.com/bbc-studios-launches-a-new-website-for-a-global-audience/ Thu, 07 Dec 2023 13:00:56 +0000 https://campaignme.com/?p=73401 BBC Studios, the commercial arm of the BBC, today launched a new BBC.com. The new digital website is designed with the aim to make it easier for global audiences outside of the UK to discover and navigate “the best of the BBC’s global journalism and storytelling”, according to the company. The new BBC.com will feature […]

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