Bassel Kakish Archives - Campaign Middle East https://campaignme.com/tag/bassel-kakish/ Tue, 21 Apr 2026 05:44:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Bassel Kakish Archives - Campaign Middle East https://campaignme.com/tag/bassel-kakish/ 32 32 UAE business leaders signal next phase of growth: Publicis Groupe Middle East report https://campaignme.com/uae-business-leaders-signal-next-phase-of-growth-publicis-groupe-middle-east-report/ Mon, 20 Apr 2026 09:24:42 +0000 https://campaignme.com/?p=120768 Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold. The report draws on insights from […]

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]]> Publicis Groupe Middle East appoints Chief AI Officer to drive next phase of AI transformation https://campaignme.com/publicis-groupe-middle-east-appoints-chief-ai-officer-to-drive-next-phase-of-ai-transformation/ Thu, 16 Apr 2026 11:42:48 +0000 https://campaignme.com/?p=120631 Publicis Groupe Middle East has appointed Zachary Bambach as Chief AI Officer, a newly created role that reflects the Groupe’s focus on accelerating AI as a core driver of transformation, embedding AI more deeply across how it delivers growth, performance and business transformation for clients. In this role, Bambach will lead the Groupe’s AI agenda […]

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]]> Dubai Lynx Academies partnership with Publicis Groupe Middle East enters fourth year https://campaignme.com/dubai-lynx-academies-partnership-with-publicis-groupe-middle-east-enters-fourth-year/ Fri, 27 Feb 2026 15:01:40 +0000 https://campaignme.com/?p=117047 Dubai Lynx, the MENA region’s premier platform for celebrating creative excellence and innovation, has announced the return of its 2026 Young Lynx Academies, marking the fourth consecutive year of its partnership with Publicis Groupe Middle East. Following a successful inaugural year, the Academy will return to Riyadh, Saudi Arabia on 20-21 April 2026. This will […]

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]]> Publicis Groupe Middle East picks Luma AI as Gen AI partner with HUMAIN Create https://campaignme.com/publicis-groupe-middle-east-picks-luma-ai-as-gen-ai-creative-partner-with-humain-create/ Thu, 12 Feb 2026 04:00:24 +0000 https://campaignme.com/?p=116122 Publicis Groupe Middle East has strategically partnered with Luma AI, a frontier artificial intelligence (AI) company building multimodal artificial general intelligence (AGI), to support AI-driven advertising, creative production and serve as the preferred generative AI technology partner for the Groupe across Saudi Arabia and the wider MENA region. Through the partnership, Publicis Groupe Middle East […]

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]]> Publicis Groupe Middle East launches The Majlis of Possible at Louvre Abu Dhabi https://campaignme.com/publicis-groupe-middle-east-launches-the-majlis-of-possible-at-louvre-abu-dhabi/ Wed, 04 Feb 2026 10:45:02 +0000 https://campaignme.com/?p=115537 As Publicis Groupe marks a century of transformation, Publicis Groupe Middle East has introduced The Majlis of Possible, a leadership platform created at a time of significant economic, technological and societal change. Building on 100 years of evolution and reinvention, it reflects the Groupe’s long-standing role to be a catalyst and engine for transformation, and […]

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]]> AOTY 2025: Publicis Groupe Middle East’s Bassel Kakish on winning Head of Network https://campaignme.com/aoty-2025-publicis-groupe-middle-easts-bassel-kakish-on-winning-head-of-network/ Wed, 07 Jan 2026 09:30:08 +0000 https://campaignme.com/?p=114096 Bassel Kakish, the CEO of Publicis Groupe Middle East & Turkey was named The Head of Network at the 2025 Campaign Agency of the Year Middle East awards. Jurors awarded Kakish’s leadership based on his ability to “combine data, AI, and creative strategy to deliver measurable client, brand and business impact across the MENA region.” […]

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]]> AOTY 2025: Publicis Groupe on winning Holding Company of the Year https://campaignme.com/aoty-2025-publicis-groupe-on-winning-holding-company-of-the-year/ Tue, 30 Dec 2025 13:29:49 +0000 https://campaignme.com/?p=113779 Publicis Groupe Middle East & Turkey was named the Holding Company of the Year 2025 at Campaign Agency of the Year Middle East Awards. Sharing why the holding company was chosen as the winner for 2025, the jurors said, Publicis Groupe is “A talent-first holding company” that is  “translating platform integration and AI investments into […]

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]]> Publicis Groupe Middle East partners with Sheraa to empower female entrepreneurs https://campaignme.com/publicis-groupe-middle-east-links-with-sheraa-as-media-partner-to-empower-female-entrepreneurs/ Mon, 15 Dec 2025 10:20:44 +0000 https://campaignme.com/?p=113144 Publicis Groupe Middle East has partnered with the Sharjah Entrepreneurship Center (Sheraa) to support their mission of elevating women-led SMEs. As part of the collaboration, Publicis Groupe will serve as the exclusive media partner for the Sharjah Women Impact Fellowship (SWIF), a leadership and venture building programme. Through this partnership, Publicis Groupe Middle East will […]

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]]> Samsung MENA appoints Publicis Groupe and dentsu in dual-agency media model https://campaignme.com/samsung-mena-appoints-publicis-groupe-and-dentsu-in-dual-agency-media-model/ Fri, 05 Dec 2025 07:27:17 +0000 https://campaignme.com/?p=112795 Samsung Electronics MENA has concluded its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see Publicis Groupe Middle East and dentsu jointly manage Samsung’s media planning and buying portfolio in the region. The review, initiated earlier this year, reflects Samsung’s continued commitment to strengthening media excellence, enhancing performance accountability […]

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]]> Publicis Groupe Middle East launches Potentialis model for human-AI collab https://campaignme.com/publicis-groupe-middle-east-launches-potentialis-model-for-human-ai-collab/ Fri, 28 Nov 2025 08:19:54 +0000 https://campaignme.com/?p=112612 Publicis Groupe Middle East has announced Potentialis, an innovative talent-first programme that embeds a human–AI collaboration model across its agencies in the region. Designed to future-proof talent, Potentialis intends to offer teams the confidence, structure and practical guidance they need to work effectively with AI in their day-to-day roles. Potentialis is rooted in the Groupe’s […]

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