Bahrain Archives - Campaign Middle East

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Shantelle Nagarajan — Wed, 10 Jun 2026 13:46:02 +0000

Property Finder has entered the FIFA World Cup 2026 conversation with a brand film that captures how global audiences come together in the region to witness one of the world’s most highly anticipated cultural moments. The campaign is a high-level brand equity play targeting the diverse, multicultural communities that call the UAE, Qatar and Bahrain […]

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Entries open for Campaign’s Agency of The Year Middle East Awards 2026

Shantelle Nagarajan — Tue, 02 Jun 2026 13:08:44 +0000

Early bird entries are now open to the Agency of The Year Middle East Awards 2026. Back for its fifth edition, these highly-coveted awards recognise the region’s top-performing agencies across creative, digital, media, PR, production and beyond. The Agency of The Year Middle East Awards celebrates business performance, agency culture, innovation, and diversity. Submitting an […]

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From the Editor’s Desk: April 2026 – ‘Not fear, but faith’

Anup Oommen — Fri, 10 Apr 2026 09:20:05 +0000

Over the first week of April, several industry leaders have pointed us back to the highlighted quotes within our previous editor’s letters, which read “Lead with empathy as a strategy, not a slogan,” and “You matter”. When those letters were written, we did not expect to move into such a surreal time. Yet, those statements […]

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What the Primark Dubai launch teaches about market entry communications

Anup Oommen — Tue, 07 Apr 2026 12:15:53 +0000

On March 26, 2026, queues stretched up to 500 metres outside The Dubai Mall. Inside, 600 members of staff stood ready. The occasion was the opening of Primark’s first UAE store, and by any measure, it was one of the most anticipated retail moments this city has seen in years. When a global brand enters […]

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AdsWizz, NextAud.io sign agreement for MENA podcast inventory

Shantelle Nagarajan — Mon, 16 Mar 2026 07:25:38 +0000

NextAud.io has entered an agreement with AdsWizz Inc. to exclusively represent its sales for advertising on streaming and podcasts in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates (UAE) and Egypt. Through the agreement, advertisers in these countries will have access to AdsWizz’s expansive marketplace of streaming and podcast inventory, including the SiriusXM Podcast […]

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Dubai Lynx Academies partnership with Publicis Groupe Middle East enters fourth year

Anup Oommen — Fri, 27 Feb 2026 15:01:40 +0000

Dubai Lynx, the MENA region’s premier platform for celebrating creative excellence and innovation, has announced the return of its 2026 Young Lynx Academies, marking the fourth consecutive year of its partnership with Publicis Groupe Middle East. Following a successful inaugural year, the Academy will return to Riyadh, Saudi Arabia on 20-21 April 2026. This will […]

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Nissan Patrol rolls out of billboard in viral OOH, social media campaign

Anup Oommen — Thu, 05 Feb 2026 08:30:57 +0000

An incredible offline-online campaign doing the rounds in the region has witnessed Nissan Middle East combining the credibility of digital-out-of-home billboards with the virality of social media videos. The mandate and main objectives of the campaign were to reinforce Nissan Patrol’s legendary, unstoppable positioning through a contemporary, urban lens. The idea was to highlight the […]

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Nezo Salt says ‘look before it’s too late’ with Pinktober campaign

Shantelle Nagarajan — Fri, 24 Oct 2025 11:59:15 +0000

Nezo Salt has partnered with Hikaya Media Agency to oversee the media presence of its 2025 breast cancer awareness campaign. Running from 1 – 31 October 2025, the campaign celebrates both Pink October and Nezo’s Himalayan Pink Salt. Targeted towards women who choose Nezo every day, to also choose herself. “As a brand built on […]

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GCC creator economy grows 74% in 2 years to 263,000 influencers

Anup Oommen — Fri, 17 Oct 2025 07:00:30 +0000

The creator economy in the GCC region is undergoing a transformation, with countries in the region, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, now home to 263,000 social media influencers as of 2025. This marks a 75 per cent growth in just two years, up from 150,000 content creators in […]

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Initiative MENAT retains IKEA Alsulaiman account for Saudi Arabia and Bahrain

Anup Oommen — Wed, 01 Oct 2025 11:19:02 +0000

Initiative MENAT, part of IPG Mediabrands and Middle East Communications Network (MCN) in the region, has successfully retained the IKEA Alsulaiman account for Saudi Arabia and Bahrain. Through the contract extension, Initiative MENAT builds on more than three years of partnership and measurable success. Under the renewed partnership, Initiative will continue to provide comprehensive media […]

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