BackLite Media Archives - Campaign Middle East https://campaignme.com/tag/backlite-media/ Mon, 08 Jun 2026 13:07:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png BackLite Media Archives - Campaign Middle East https://campaignme.com/tag/backlite-media/ 32 32 Multiply Media Group releases SpotLite 4.0, bringing together global voices in OOH https://campaignme.com/multiply-media-group-releases-spotlite-4-0-bringing-together-global-voices-in-out-of-home/ Mon, 08 Jun 2026 06:31:51 +0000 https://campaignme.com/?p=122995 Multiply Media Group has revealed SpotLite 4.0, the fourth edition of the flagship publication for the out-of-home (OOH) media industry and the first edition published under Multiply Media Group (MMG). Built around the themes of More Impact, More Innovation and Greater Momentum, the magazine brings together more than 50 contributors from across media, technology, luxury brands, […]

The post Multiply Media Group releases SpotLite 4.0, bringing together global voices in OOH appeared first on Campaign Middle East.

]]> BackLite Media reveals study on emotional impact of premium out-of-home https://campaignme.com/backlite-media-reveals-study-on-emotional-impact-of-premium-out-of-home/ Wed, 29 Apr 2026 06:59:21 +0000 https://campaignme.com/?p=121220 BackLite Media has released the findings of a new emotional impact and brand lift study examining how premium out-of-home (OOH) platforms influence brand perception, recall and behavioural intent in partnership with Publicis Media Luxe and Nielsen.. While OOH has traditionally been evaluated through reach and impressions, the study was designed to explore a broader question: […]

The post BackLite Media reveals study on emotional impact of premium out-of-home appeared first on Campaign Middle East.

]]> BackLite Media introduces The Helix: A connected DOOH network along Sheikh Zayed Road https://campaignme.com/backlite-media-introduces-the-helix-a-connected-dooh-network-along-sheikh-zayed-road/ Fri, 06 Feb 2026 13:10:44 +0000 https://campaignme.com/?p=115719 BackLite Media, a leading out-of-home (OOH) media company across the UAE and the UK, has introduced The Helix, a connected digital-out-of-home (DOOH) network designed to deliver scale with intent across Sheikh Zayed Road, one of Dubai’s most influential urban corridors. Sheikh Zayed Road defines how Dubai moves, a single stretch where business, culture and everyday life intersect. […]

The post BackLite Media introduces The Helix: A connected DOOH network along Sheikh Zayed Road appeared first on Campaign Middle East.

]]> Where luxury meets technology: The MENA prDOOH opportunity https://campaignme.com/where-luxury-meets-technology-the-middle-east-prdooh-opportunity/ Mon, 24 Nov 2025 05:20:09 +0000 https://campaignme.com/?p=112234 The Middle East isn’t just another market for programmatic digital out of home (prDOOH) advertising, it’s where the future of premium DOOH is being written. The region is quickly building a reputation of connecting world-class ad inventory with the world’s most affluent, engaged audiences in environments where dwell times are measured in extended minutes, not […]

The post Where luxury meets technology: The MENA prDOOH opportunity appeared first on Campaign Middle East.

]]> Multiply Group’s media and comms vertical sees EBIDTA rise 60% YoY in Q2 2025 https://campaignme.com/multiply-groups-media-and-comms-vertical-sees-ebidta-rise-60-yoy-in-q2-2025/ Tue, 29 Jul 2025 10:00:42 +0000 https://campaignme.com/?p=106079 Abu Dhabi Securities Exchange (ADX)-listed Multiply Group, a leading Abu Dhabi-based investment holding firm, has revealed the financial results of its media and communications vertical, which includes Multiply Media Group and Viola Communications, for the second quarter (Q2) of 2025. This media and communications vertical delivered strong performance in Q2 2025, with earnings before interest, […]

The post Multiply Group’s media and comms vertical sees EBIDTA rise 60% YoY in Q2 2025 appeared first on Campaign Middle East.

]]> BackLite Media releases annual publication SpotLite 3.0 https://campaignme.com/backlite-media-releases-annual-publication-spotlite-3-0/ Fri, 04 Jul 2025 05:26:58 +0000 https://campaignme.com/?p=104977 BackLite Media has announced the release of SpotLite 3.0, its annual publication created in collaboration with Campaign Middle East. The third edition of SpotLite brings together the voices, ideas and campaigns shaping the next chapter of Out-of-Home (OOH) media. Built around the theme of creativity and innovation, this issue reflects BackLite Media’s – a subsidiary of […]

The post BackLite Media releases annual publication SpotLite 3.0 appeared first on Campaign Middle East.

]]> BackLite Media, Viola Media, Media 247 officially unite as Multiply Media Group https://campaignme.com/backlite-media-viola-media-media-247-officially-unite-as-multiply-media-group/ Mon, 09 Jun 2025 04:00:40 +0000 https://campaignme.com/?p=103425 Abu Dhabi-based investment holding company Multiply Group has officially united three out-of-home (OOH) companies within its portfolio, including BackLite Media, Viola Media and Media 247 under a UAE-headquartered media entity called Multiply Media Group (MMG). Multiple Media Group (MMG) was officially launched at the World Out of Home Organization (WOO) Annual Congress in Mexico City. […]

The post BackLite Media, Viola Media, Media 247 officially unite as Multiply Media Group appeared first on Campaign Middle East.

]]> BackLite Media unveils latest addition to Landmark Series: The Oryx https://campaignme.com/backlite-media-unveils-latest-addition-to-landmark-series-the-oryx/ Tue, 11 Mar 2025 06:05:54 +0000 https://campaignme.com/?p=97707 BackLite Media has unveiled its newest digital out-of-home (DOOH) offering, The Oryx, in an effort to redefine Dubai’s outdoor advertising landscape. As part of the OOH media company’s Landmark Series, The Oryx is strategically positioned ahead of the renowned Triple Crown on Sheikh Zayed Road, aimimg to offer brands unparalleled visibility, prestige, and maximum impact. […]

The post BackLite Media unveils latest addition to Landmark Series: The Oryx appeared first on Campaign Middle East.

]]> Viola Outdoor
appoints new Director of Operations https://campaignme.com/viola-outdoor-appoints-new-director-of-operations/ Thu, 06 Feb 2025 12:20:39 +0000 https://campaignme.com/?p=95735 Viola Outdoor has announced the promotion of Mohammad Alsheikh as Director of Operations. Holding extensive experience in the OOH industry, Alsheikh will be responsible for overseeing the company’s day-to-day functions and operations, while ensuring the execution of advertising campaigns across the Viola Outdoor (D)OOH and transit media network. In his new role, Alsheikh will focus […]

The post Viola Outdoor
appoints new Director of Operations appeared first on Campaign Middle East.

]]> Predictions 2025: The year ahead for programmatic DOOH https://campaignme.com/predictions-2025-the-year-ahead-for-programmatic-dooh/ Wed, 05 Feb 2025 13:14:26 +0000 https://campaignme.com/?p=95707 The question: “Is the journey to programmatic digital out of home worth as much as the destination?” has been on my mind for years, and it came to the forefront when I had the opportunity to host a panel at the Campaign Breakfast Briefing: Out of Home 2025 event, interviewing four of the leading minds […]

The post Predictions 2025: The year ahead for programmatic DOOH appeared first on Campaign Middle East.

]]>