Axe Archives - Campaign Middle East https://campaignme.com/tag/axe/ Sun, 11 Nov 2012 08:25:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Axe Archives - Campaign Middle East https://campaignme.com/tag/axe/ 32 32 Axe – Axeperiments https://campaignme.com/axe-axeperiments/ Sun, 11 Nov 2012 08:25:18 +0000 https://campaignme.com/?p=4082 Cairo-based Digital Republic, which recently launched an operation in Dubai, created a campaign for Axe to find out how men can attract ‘hot women’. The campaign was based on an interactive YouTube video where viewers could experiment to see what attracts such ladies. Project Axperiments Client Axe – Unilever Creative agency Digital Republic Creative director […]

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]]> Axe – Multiple girlfriends https://campaignme.com/axe-%e2%80%93-multiple-girlfriends/ Tue, 07 Jun 2011 04:11:32 +0000 https://campaignme.com/?p=2091 The award-winning team at Memac Ogilvy Label, in conjunction with OgilvyAction in Tunis, came up with a Facebook app for Axe that generates a fake relationship status update to make it appear as though the user is involved with hundreds of women at the same time. When friends click on the update link, it takes […]

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