awareness Archives - Campaign Middle East https://campaignme.com/tag/awareness/ Tue, 02 Jun 2026 08:29:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png awareness Archives - Campaign Middle East https://campaignme.com/tag/awareness/ 32 32 The power of TV in building brands and driving results https://campaignme.com/the-power-of-tv-in-building-brands-and-driving-results/ Tue, 02 Jun 2026 08:28:58 +0000 https://campaignme.com/?p=122745 In an era defined by digital acceleration and the rapid growth of social media, television continues to hold its position as the anchor of high-impact media. While the media landscape has become increasingly fragmented, television (TV) remains unmatched in its ability to deliver scale, credibility and emotional connection. It provides a level of reach and […]

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]]> BackLite Media reveals study on emotional impact of premium out-of-home https://campaignme.com/backlite-media-reveals-study-on-emotional-impact-of-premium-out-of-home/ Wed, 29 Apr 2026 06:59:21 +0000 https://campaignme.com/?p=121220 BackLite Media has released the findings of a new emotional impact and brand lift study examining how premium out-of-home (OOH) platforms influence brand perception, recall and behavioural intent in partnership with Publicis Media Luxe and Nielsen.. While OOH has traditionally been evaluated through reach and impressions, the study was designed to explore a broader question: […]

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]]> The most tone deaf thing brands can do right now is nothing https://campaignme.com/the-most-tone-deaf-thing-brands-can-do-right-now-is-nothing/ Fri, 24 Apr 2026 05:00:43 +0000 https://campaignme.com/?p=121031 When the region is navigating something as significant as what we are living through right now, the conversation around content production tends to collapse into a single question: should brands keep going or should we stop? It’s the wrong question. The right question is: what are we actually making, and does it belong in this […]

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]]> How Rest, FLC Marketing re-framed sleep in a heat-driven market https://campaignme.com/how-rest-flc-marketing-re-framed-sleep-in-a-heat-driven-market/ Tue, 14 Apr 2026 12:12:14 +0000 https://campaignme.com/?p=120509 Rest, a bedding and sleep brand rooted in scientific innovation, has entered the UAE with an awareness campaign that aimed to redefine the sleep category in the market. The brand’s Evercool by Rest line, a bedding collection that maximises a cool sleep across comforters, sheets, pillows, and pajamas, launched in the UAE through a media […]

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]]> Primark reveals launch campaign that led to 400,000 units sold on opening weekend https://campaignme.com/primark-reveals-launch-campagn-that-led-to-400000-units-sold-on-opening-weekend/ Thu, 02 Apr 2026 12:15:31 +0000 https://campaignme.com/?p=118522 Primark – an international fashion retailer with more than 470 stores across 18 countries in Europe, the US as well as the Middle East – has revealed details about the strategy and rollout of its integrated marketing campaign to launch its first and flagship store in Dubai at The Dubai Mall and its second store […]

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]]> Why most gaming partnerships fail to deliver – and how to fix them https://campaignme.com/why-most-gaming-partnerships-fail-to-deliver-and-how-to-fix-them/ Thu, 02 Apr 2026 05:30:44 +0000 https://campaignme.com/?p=118519 Gaming isn’t niche. In the Middle East, it’s already mainstream, and most brands are still treating it like an experiment. Across the MENA region, there are tens of millions of active gamers, with estimates showing approximately 68–72 million gamers across key markets such as Saudi Arabia, UAE and Egypt alone, according to PwC, and that […]

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]]> Why resilient teams are becoming a brand’s biggest competitive advantage https://campaignme.com/why-resilient-teams-are-becoming-a-brands-biggest-competitive-advantage/ Mon, 30 Mar 2026 05:20:00 +0000 https://campaignme.com/?p=118314 In uncertain times, marketing doesn’t slow down, it becomes harder to sustain. Campaigns still go live, content calendars remain full, and performance targets rarely shift. But behind the scenes, pressure on teams quietly intensifies. Focus slips, and creative output starts to lose its edge. And when that happens, it doesn’t stay internal, it shows up […]

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]]> More than 50 leaders discuss: How should brands respond in a crisis? https://campaignme.com/more-than-50-leaders-discuss-how-should-brands-respond-in-a-crisis/ Mon, 23 Mar 2026 04:20:45 +0000 https://campaignme.com/?p=118003 As brands across the Middle East navigate an increasingly complex and fast-moving environment, a recent roundtable hosted by AUTHORITY by AVANTGARDE brought together more than 50 marketing professionals and industry leaders from across the UAE, wider GCC and international markets to address a timely question: how should brands communicate during periods of crisis? The session, […]

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]]> Expo 2030 Riyadh appoints OMD MENA as lead media agency after competitive pitch https://campaignme.com/expo-2030-riyadh-appoints-omd-mena-as-lead-media-agency-after-competitive-pitch/ Thu, 12 Mar 2026 12:20:19 +0000 https://campaignme.com/?p=117659 Expo 2030 Riyadh, the official World Expo to be hosted in Riyadh, Kingdom of Saudi Arabia, has appointed Omnicom Media agency OMD MENA as its lead media agency. A landmark global event designed to be one of the world’s most ambitious platforms for international cooperation, innovation and sustainable development, Expo 2030 Riyadh sits at the […]

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]]> Etihad Rail proves competitive benefit of rail freight for bulk and high-volume cargo https://campaignme.com/etihad-rail-proves-competitive-benefit-of-rail-freight-for-bulk-and-high-volume-cargo/ Tue, 24 Feb 2026 04:13:21 +0000 https://campaignme.com/?p=116790 Etihad Rail has launched a business-to-business (B2B) national awareness campaign designed to encourage logistics providers, manufacturers and heavy industry to shift the transport of long-haul and bulk goods from road to rail.  Addressing the pressures that the logistics and transport industry is facing, including congestion, cost volatility, reliability and the need to scale efficiently, Etihad […]

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