August 2022 Archives - Campaign Middle East https://campaignme.com/tag/august-2022/ Fri, 02 Sep 2022 10:10:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png August 2022 Archives - Campaign Middle East https://campaignme.com/tag/august-2022/ 32 32 Twitter launches Twitter Circle  https://campaignme.com/twitter-launches-twitter-circle/ Wed, 31 Aug 2022 05:40:54 +0000 https://campaignme.com/?p=52548 Twitter has launched Twitter Circle, a new way to share Tweets with a smaller group for everyone on the platform. With Twitter Circle, people will now have the flexibility to choose who can see and engage with their content on a Tweet-by-Tweet basis. This means that they can have more intimate conversations and build closer […]

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]]> Young gamers are globally embracing the metaverse reveals Bain & Company https://campaignme.com/young-gamers-are-globally-embracing-the-metaverse-reveals-bain-company/ Tue, 30 Aug 2022 13:00:41 +0000 https://campaignme.com/?p=52542 New research from Bain & Company reveals young gamers are spending more time and money in the metaverse, paving the way for the future of entertainment. Video games are now the first choice of entertainment for people ages 13 to 17—ranking above social media, TV, music or any other form of media—according to a new […]

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]]> The power of nostalgia in recessionary times – by Fitting Room’s Charlotte Mair https://campaignme.com/the-power-of-nostalgia-in-recessionary-times-by-fitting-rooms-charlotte-mair/ Tue, 30 Aug 2022 11:56:39 +0000 https://campaignme.com/?p=52538 We’re living in a time of uncertainty as we adapt as a post-pandemic society. After communicators and marketers had adjusted their cultural lens to include a more dominant WFH culture, new fast-growth channels like TikTok and the Great Resignation, it seems a recession is incoming, which flips the switch again. This recession is going to […]

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]]> Nissan celebrates Emirati Women’s Day with Huda Al Matroushi https://campaignme.com/nissan-celebrates-emirati-womens-day-2022-with-huda-al-matroushi/ Tue, 30 Aug 2022 06:30:11 +0000 https://campaignme.com/?p=52511 Recognizing the efforts and devotion of Emirati women in contributing to the success of the United Arab Emirates over the past 50 years, Nissan has released an inspiring video that honors women across the country and celebrates their achievements. In line with the theme of Emirati Women’s Day 2022, ‘Inspiring Reality…Sustainable Future’, the video features […]

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]]> Prism Digital introduces WhatsApp auto chatbot service for hotels https://campaignme.com/prism-digital-introduces-whatsapp-auto-chatbot-service-for-hotels/ Fri, 26 Aug 2022 09:32:13 +0000 https://campaignme.com/?p=52441 Prism Digital digital marketing agency in the UAE has launched an AI-driven WhatsApp for business chatbot service for the hotel industry in the Middle East and North Africa. The WhatsAppotel Chatbot will offer hotels the ability to engage with guests and respond to their inquiries intelligently and with full automation which is available round the […]

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]]> Houbara Communications promotes senior talent https://campaignme.com/houbara-communications-promotes-senior-talent/ Thu, 25 Aug 2022 07:59:14 +0000 https://campaignme.com/?p=52398 Houbara Communications  has promoted Vicky El-Kassir to director and Raaziqa Hassen to account director to support business growth. Commenting on its recent success, Houbara founder and CEO, Loretta Ahmed said: “Reputation management, culture and growth have become top priorities for most organisations as they recover from the effects of the pandemic and navigate global economic […]

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]]> Don’t advertise on Netflix … just yet – by MCD Partners’ Patrick Lane https://campaignme.com/dont-advertise-on-netflix-just-yet/ Wed, 24 Aug 2022 10:10:34 +0000 https://campaignme.com/?p=52373 by Patrick Lane, leads media and analytics at MCD Partners. Netflix is about to become the shiny new toy in advertising when it launches an ad-supported tier in 2023. While this news presents endless opportunities with this news, today, we know very little about Netflix’s advertising capabilities. So we can only start to explore what advertising on […]

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]]> Dubai Lynx announces Creative Student Hackathon  https://campaignme.com/dubai-lynx-announces-creative-student-hackathon/ Tue, 23 Aug 2022 11:49:39 +0000 https://campaignme.com/?p=52358 Dubai Lynx has announced an on-site 24-hour competition for students, the Creative Student Hackathon. Taking place on October 26 and 27 at the Dubai Knowledge Park Conference Center, the competition will allow students, aged 18-25, the opportunity to prove their skills to future employees as well as earn industry-wide recognition by being awarded on stage […]

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]]> Analogue essentials of digital transformation – by Bond’s Matthew Horobin https://campaignme.com/analogue-essentials-of-digital-transformation-by-bonds-matthew-horobin/ Tue, 23 Aug 2022 10:00:24 +0000 https://campaignme.com/?p=52354 In recent years, at the mere mention of the phrase ‘digital transformation’, organisations have poured funds into technology-led solutions in an almost Pavlovian response. The eye of the enterprise invariably– and understandably– shifts to these signature projects, whilst the wider organisation is left to flounder, under-funded. Often the impact is underwhelming. Sometimes, it is worse […]

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]]> Mashreq appoints Muna Al Ghurair as group head of marketing and corporate communications https://campaignme.com/mashreq-appoints-muna-al-ghurair-as-group-head-of-marketing-and-corporate-communications/ Tue, 23 Aug 2022 09:21:13 +0000 https://campaignme.com/?p=52351 Financial institution Mashreq has announced the appointment Muna Al Ghurair as its new group head of marketing and corporate communications. She brings over 20 years of experience in communications, marketing, sales and business development with an outstanding track record with leading payments and financial institutions in the region.  Commenting on her appointment, Ahmed Abdelaal, group chief […]

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