audience relationships Archives - Campaign Middle East https://campaignme.com/tag/audience-relationships/ Fri, 17 Jul 2026 08:11:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png audience relationships Archives - Campaign Middle East https://campaignme.com/tag/audience-relationships/ 32 32 MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm https://campaignme.com/mkv-digital-expands-into-saudi-arabia-with-asia-ali-and-waqas-ali-at-the-helm/ Fri, 17 Jul 2026 08:11:28 +0000 https://campaignme.com/?p=124881 Dubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets. The expansion follows growing demand from brands and agency partners for specialist social and creator capabilities, as organisations increasingly look to build […]

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]]> Why cutting marketing spend during crises backfires https://campaignme.com/why-cutting-marketing-spend-during-crises-backfires/ Wed, 15 Apr 2026 11:14:41 +0000 https://campaignme.com/?p=120405 Traditional marketing playbooks are not designed for geopolitical tensions, rising consumer activism and uneven economic pressure-driven environments that most Middle East marketers are operating in today. These are unpredictable environments where sentiments can shift quickly and have immediate commercial effects. In such scenarios, most marketers instinctively reduce their marketing spend or completely halt their activities. […]

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