audience engagement Archives - Campaign Middle East https://campaignme.com/tag/audience-engagement/ Mon, 25 May 2026 11:54:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png audience engagement Archives - Campaign Middle East https://campaignme.com/tag/audience-engagement/ 32 32 What sports & esports can teach each other about live fan experiences https://campaignme.com/what-sports-and-esports-can-teach-each-other-about-live-fan-experiences/ Mon, 25 May 2026 06:22:11 +0000 https://campaignme.com/?p=122557 In a world driven by digital experiences, the opportunity to get out and spend time with friends has become increasingly valuable. This is one of the key strengths of traditional sports. At the same time, esports seems to offer even more ways to sustain communities through content creators, livestreams, and global engagement. What can these […]

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]]> In a crisis, brands reveal who they really are https://campaignme.com/in-a-crisis-brands-reveal-who-they-really-are/ Fri, 22 May 2026 11:27:08 +0000 https://campaignme.com/?p=122427 The US-Iran tensions sent shockwaves far beyond the news cycle. Tourism slowed. Footfall dropped. The high-spending international visitor that so many UAE brands had built their entire customer strategy around, simply wasn’t here. And in that absence, something became very clear, very fast. The brands that were fine didn’t get lucky. They got there early. […]

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]]> PublisHer, Motivate Media Group create PublisHer Pathways internship programme https://campaignme.com/publisher-motivate-media-group-create-publisher-pathways-internship-programme/ Wed, 13 May 2026 08:36:11 +0000 https://campaignme.com/?p=121955 PublisHer and Motivate Media Group have formed a partnership to establish PublisHer Pathways, a four-week immersive internship programme to address the gap between academic preparation and the realities of working inside a media company. The agreement, signed by HH Sheikha Bodour Al Qasimi, Founder of PublisHer and Ian Fairservice, Managing Partner and Group Editor-in-Chief of Motivate […]

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]]> Met Gala 2026: Which brands, celebs, channels, media had the biggest impact? https://campaignme.com/met-gala-2026-which-brands-celebs-channels-media-had-the-biggest-impact/ Tue, 12 May 2026 11:45:13 +0000 https://campaignme.com/?p=121864 The fashion industry’s most extravagant night of the year, the Met Gala 2026, returned for another edition, bringing together some of Hollywood’s biggest stars and the leading names in fashion. This year, the event generated a record-breaking $1.56bn in media impact value (MIV®), according to the latest Launchmetrics report. Launchmetrics’ industry-recognised Media Impact Value® (MIV) […]

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]]> IMI appoints Nakhle Elhage as Chief Transformation Officer https://campaignme.com/imi-appoints-nakhle-elhage-as-chief-transformation-officer/ Wed, 22 Apr 2026 13:32:13 +0000 https://campaignme.com/?p=120919 IMI, a privately owned global media group headquartered in the UAE, has appointed of Nakhle Elhage as Chief Transformation Officer. A veteran of the Arab media industry, Nakhle brings more than three decades of experience at the forefront of regional news and content. He was a founding member of MBC Group and a key architect […]

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]]> SHEIN offers consumers access to ‘Beauty Glow Up’ in latest campaign https://campaignme.com/shein-offers-consumers-access-to-beauty-glow-up-in-latest-campaign/ Mon, 23 Feb 2026 06:52:44 +0000 https://campaignme.com/?p=116675 SHEIN has unveiled its Beauty Glow Up campaign in collaboration with globally renowned brands such as SHEGLAM, Maybelline, Flormar, Essence, Revolution, Inglot, Catrice, Wet n Wild, K Beauty Brands and more. The campaign sets out to elevate SHEIN Beauty’s positioning in the Middle East by creating greater awareness, credibility and consideration for its expanding beauty […]

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]]> Dubai Lynx Film Craft Jury President Zia Mandviwalla on work that moves the jury room https://campaignme.com/dubai-lynx-film-craft-jury-president-zia-mandviwalla-on-work-that-moves-the-jury-room/ Thu, 29 Jan 2026 04:20:53 +0000 https://campaignme.com/?p=115236 Zia Mandviwalla, Director of FINCH, is a globally awarded film and commercials director recognised for her finely crafted, human-centred storytelling, who has now taken on the mantle of Film Craft Jury President at Dubai Lynx Awards, Working across Australasia, Asia and the US, she directs campaigns for leading brands and agencies, and is known for her […]

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]]> IMI brings the industry together at its first media showcase event https://campaignme.com/imi-brings-the-industry-together-at-its-first-media-showcase-event/ Thu, 30 Oct 2025 08:53:24 +0000 https://campaignme.com/?p=111084 IMI hosted its first trade event last week in Dubai, bringing together more than 120 industry professionals and leaders from across the media and advertising sectors. Led by Chief Revenue Officer Sharif Badreddine, the event marked an important milestone in IMI’s commercial journey, designed to strengthen relationships with clients and partners who play a central […]

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]]> The three walls holding e-commerce back, and how to break them https://campaignme.com/the-three-walls-holding-e-commerce-back-and-how-to-break-them/ Mon, 13 Oct 2025 07:55:49 +0000 https://campaignme.com/?p=110237 E-commerce is still a major discipline in today’s ever-evolving digital landscape. For some people, it’s a one-way ticket out of the nine-to-five. For others, it’s an experimental side project to try their luck at making a quick buck.  One thing is certain: digital marketing success requires a lot more than simply being present online. It’s […]

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]]> Dubai Media partners with Livewire to enter next-gen attention economy through gaming https://campaignme.com/dubai-media-partners-with-livewire-to-enter-next-gen-attention-economy-through-gaming/ Wed, 24 Sep 2025 08:24:57 +0000 https://campaignme.com/?p=109079 Dubai Media has entered into a strategic partnership with Livewire, the global gaming marketing company, to unlock new opportunities in the fast-growing gaming sector. The collaboration represents a significant step in Dubai Media’s journey to innovate in advertising technology, diversify audience engagement, and align with the Dubai Economic Agenda (D33) by advancing the Emirate’s media […]

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