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	<title>attention study Archives - Campaign Middle East</title>
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		<title>MMS reveals TV attention study findings in partnership with Amplified and ABG</title>
		<link>https://campaignme.com/mms-reveals-tv-attention-study-findings-in-partnership-with-amplified/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 17 Oct 2025 06:00:11 +0000</pubDate>
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		<category><![CDATA[active attention]]></category>
		<category><![CDATA[Advertising Business Group]]></category>
		<category><![CDATA[Alan Azar]]></category>
		<category><![CDATA[Amine Sadik]]></category>
		<category><![CDATA[Amplified]]></category>
		<category><![CDATA[Andy Brown]]></category>
		<category><![CDATA[Attention]]></category>
		<category><![CDATA[attention metrics]]></category>
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		<category><![CDATA[Bec Brooks]]></category>
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		<category><![CDATA[CIMM Attention Group]]></category>
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		<category><![CDATA[immersiveness]]></category>
		<category><![CDATA[Mathieu Yarak]]></category>
		<category><![CDATA[MBC Group]]></category>
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					<description><![CDATA[<p>MBC Media Solutions (MMS) hosted the second edition of its flagship event Powering Growth with Data 2.0, presenting findings from its first-of-its-kind Attention Study across TV— brought to life in partnership with Amplified, the global leader in attention measurement, and supported by the regional Advertising Business Group (ABG). Conducted between March and July 2025, the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/mms-reveals-tv-attention-study-findings-in-partnership-with-amplified/">MMS reveals TV attention study findings in partnership with Amplified and ABG</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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