Atteline Archives - Campaign Middle East

Ruder Finn Atteline expands MENA leadership team with strategic appointments

Anup Oommen — Fri, 25 Apr 2025 05:00:28 +0000

Ruder Finn Atteline, a global integrated marketing and communications consultancy and the MENA arm of the Ruder Finn group, has expanded its leadership team with four senior appointments over the past year. The leadership hires support the agency’s ongoing efforts to expedite its regional growth strategy across the Middle East and North Africa, while also […]

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Strategies for audiences who scroll the height of 150 Burj Khalifas

Campaign Editorial — Wed, 10 Jul 2024 12:02:04 +0000

The average person scrolls the length of approximately 125 kilometers per year on their smartphone. That means you would need approximately 150 Burj Khalifas stacked on top of each other to represent the amount of scrolling you’ve done in the past year. For us as communication professionals, industry leaders, and brand strategists, this means we […]

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PRCA MENA Award 2024 winners announced

Sonia Majumder — Fri, 26 Apr 2024 10:39:59 +0000

The PRCA MENA Awards 2024 ceremony celebrated winners across 34 categories. Instinctif Partners MENA was honoured with the title of Large Consultancy of the Year, underscoring their sustained impact and commitment to excellence. Current Global was awarded Small Consultancy of the Year, while Gambit Communications clinched the Medium Consultancy award. Atteline’s Sophie Simpson was recognised […]

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Authenticity is key for successful communication strategies

Sonia Majumder — Fri, 02 Feb 2024 05:00:08 +0000

As we leap into the promise of 2024, we must approach the new landscape with a new-age sensibility. In the face of unprecedented shifts in the communications landscape, driven by rapid technological advancements and shifting consumer expectations, we are presented with great opportunities alongside equally great responsibilities. In this era of information saturation, as ever, […]

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Winners‘ Circle: Atteline on winning PR Agency of the Year

Ishwari Khatu — Fri, 29 Dec 2023 09:41:45 +0000

Atteline Sophie Simpson, Managing Director & Founder, Atteline Talk us through your role as founder of the agency My work has been a result of an authentically collaborative approach that encourages the smart people around me to contribute their ideas. This for me, is the definition of success and has seen not only Atteline grow, […]

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Atteline appoints Malaika Fernandes to lead its sustainability division

Sonia Majumder — Fri, 18 Aug 2023 07:21:28 +0000

Atteline has announced the launch of its new sustainability specialism, strengthening its commitment to environmental and social responsibility across its consumer and corporate divisions. To lead this and the sustainability goals of the organisation, the agency has appointed Malaika Fernandes as sustainability ambassador and strategic counsel and Stephanie Dafeta and Dushane Solomon as […]

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Atteline launches social media division and expansion to Philippines

Ishwari Khatu — Thu, 16 Feb 2023 13:00:10 +0000

Dubai-headquartered communication agency Atteline announces positive growth for the 2021-2022 fiscal year, with a 51 percent increase in overall company revenue. The company also celebrates the first anniversary of its second country office in Manila, Philippines, and the launch of a dedicated social media and content creation division. Do you want to learn how brands […]

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The art of a work-life balance – by Atteline’s Sophie Simpson

Ishwari Khatu — Wed, 19 Oct 2022 09:00:15 +0000

by Sophie Simpson, founder and managing director at Atteline This year marked the 15th anniversary of Tim Ferris’ New York Times bestseller The Four-Hour Workweek, and while its unconventional position at that time affected many of us like a moreish cocktail of fervour, we’re now living in an era where hybrid and remote work have become a […]

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PRCA MENA announces the relaunch of its NextGen groups

Ishwari Khatu — Thu, 29 Sep 2022 10:00:03 +0000

The Public Relations and Communications Association (PRCA) has announced the relaunch of its PRCA MENA NextGen and NextGen Arabia group for English and Arabic speaking PR professionals. Are you interested in improving your numbers game? Making content optimised for maximum returns and engagement? Gain insight into measurement and managing metrics through content, data and technology, in a […]

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Crisis Management – by Atteline’s Karim Geadah

Campaign Staff — Wed, 10 Aug 2022 08:44:19 +0000

As we work on various clients in our respective fields, our job as PR consultants is to protect our client’s brand name. For any opportunities or issues, our job is to assist clients throughout the process and advise them on the best course of action. When does an issue evolve into a crisis? The first […]

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