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	<title>Athar Voices on Campaign Archives - Campaign Middle East</title>
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		<title>Athar Voices on Campaign: &#8216;The best Saudi campaigns are starting to lead&#8217;</title>
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		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 03 Jul 2026 06:55:52 +0000</pubDate>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Ahmad Bin Askar]]></category>
		<category><![CDATA[Athar]]></category>
		<category><![CDATA[Athar – Saudi Festival of Creativity]]></category>
		<category><![CDATA[Athar Awards]]></category>
		<category><![CDATA[Athar Festival]]></category>
		<category><![CDATA[Athar Voices on Campaign]]></category>
		<category><![CDATA[behavioural challenge]]></category>
		<category><![CDATA[brave campaigns]]></category>
		<category><![CDATA[business challenge]]></category>
		<category><![CDATA[Confidence]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[films]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[integrated experiences]]></category>
		<category><![CDATA[jury members]]></category>
		<category><![CDATA[local behaviour]]></category>
		<category><![CDATA[local culture]]></category>
		<category><![CDATA[local insight]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[perception challenge]]></category>
		<category><![CDATA[productions]]></category>
		<category><![CDATA[Saudi Arabia]]></category>
		<category><![CDATA[Saudi campaigns]]></category>
		<category><![CDATA[Sports Boulevard Foundation Office]]></category>
		<category><![CDATA[strategic thinking]]></category>
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					<description><![CDATA[<p>Last year, I had the privilege of serving as a jury member for the Athar Awards, reviewing some of the best creative and marketing work coming out of Saudi Arabia. After 17 years in the market, I thought I had a good sense of where our industry stands. I have seen the early days of [&#8230;]</p>
<p>The post <a href="https://campaignme.com/athar-voices-on-campaign-the-best-saudi-campaigns-are-starting-to-lead/">Athar Voices on Campaign: &#8216;The best Saudi campaigns are starting to lead&#8217;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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