Astha Sirpaul Archives - Campaign Middle East https://campaignme.com/tag/astha-sirpaul/ Thu, 11 Jun 2026 15:28:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Astha Sirpaul Archives - Campaign Middle East https://campaignme.com/tag/astha-sirpaul/ 32 32 TBWA\RAAD’s BETA event explores AI, commerce and the future of marketing https://campaignme.com/tbwaraads-beta-event-explores-ai-commerce-and-the-future-of-marketing/ Thu, 11 Jun 2026 09:00:45 +0000 https://campaignme.com/?p=123282 TBWA\RAAD hosted the inaugural edition of BETA, an innovation event series designed to cut through the AI noise and equip brand leaders with the frameworks, tools, and thinking they need to compete in a rapidly shifting marketing landscape. The half-day gathering brought together CMOs, CEOs, and senior marketers from across the region alongside speakers from […]

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]]> IWD 2026: The strength we mistake for softness https://campaignme.com/iwd-2026-the-strength-we-mistake-for-softness/ Thu, 12 Mar 2026 04:00:38 +0000 https://campaignme.com/?p=117662 Every International Women’s Day, we hear familiar language around women in leadership: resilience, empathy, multitasking, emotional intelligence. The words are well-meaning. But they often land in a way that diminishes rather than defines power. They are used as compliments, but heard as caveats. As if women lead well, just differently. As if their strengths sit […]

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]]> TBWA\RAAD reveals senior promotions across key departments https://campaignme.com/tbwaraad-reveals-senior-promotions-across-key-departments/ Fri, 18 Jul 2025 14:19:23 +0000 https://campaignme.com/?p=105698 TBWA\RAAD has revealed a host of promotions within the regional agency with new faces in roles including Head of Strategy, Head of Digital and Innovation, and Group Creative Director. Astha Sirpaul has been promoted to the role of Head of Strategy. A champion of culture-driven thinking, Sirpaul will now steer end-to-end strategic planning across the […]

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]]> Data doodles: Turning numbers into narratives https://campaignme.com/data-doodles-turning-numbers-into-narratives/ Wed, 10 Jul 2024 10:46:28 +0000 https://campaignme.com/?p=86967 My first introduction to strategy was through a quote by W. Edwards Deming, ‘In God we trust; all others must bring data’, which was printed in big bold letters and pinned on my then manager’s office door. Coming in with starry-eyed passion for creating applaudable creative narratives, focus on data seemed out of place. I […]

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