Asia Archives - Campaign Middle East

SkyBlue Cinematix expands global content & brand integration network, enters South Korea

Anup Oommen — Fri, 24 Apr 2026 04:30:01 +0000

SkyBlue Cinematix, the entertainment arm of SkyBlue Media Group, has officially entered the South Korean market, marking a strategic expansion into one of the world’s most influential content ecosystems. With this move, the company aims to strengthen its global footprint across Asia, the Middle East and Africa –positioning itself as a content and brand integration […]

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NEP Group appoints Chief Commercial Officer for Middle East and Asia

Anup Oommen — Mon, 12 May 2025 06:30:58 +0000

Media services provider NEP Group, which specialises in live sports and entertainment worldwide, has appointed Mohammad Hammoud as its first Chief Commercial Officer for its Middle East and Asia business. Based in Riyadh, Saudi Arabia, Hammoud’s career spans more than 20 years in the media and advertising industry. He brings a wealth of experience in […]

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Two steps toward gender equity – by Logitech’s Soo Chun Tan

Ishwari Khatu — Mon, 20 Mar 2023 10:58:52 +0000

By Soo Chun Tan, Head of Corporate Communications, B2B, Asia, Middle East and Africa, Logitech We have all seen massive shifts in the workplace over the past three years. From the Great Remote Work Experiment of 2020, which forced everyone to take shelter in their homes and move collaboration and meetings online, to the present, where […]

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Ajmal Perfume’s Evoke Midnight broadcasts during Asia Cup 2022

Ishwari Khatu — Tue, 20 Sep 2022 07:37:22 +0000

Ajmal Perfume’s Evoke Midnight aired on Starzplay and CricLife Max across the MENA region during the fifteenth edition of the Asia Cup 2022. Evoke Midnight aimed to make an impression on the viewers who watch cricket at the stadiums in the UAE. The Ad was broadcasted live on CricLife Max, Switch TV, and Starzplay during […]

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Making global advertising’s talent pipeline open to all

Campaign Staff — Fri, 24 Jun 2022 13:36:42 +0000

Talent is key to creativity yet the advertising industry has struggled to charge a premium for some of its services, leading to a culture of low fees, sometimes modest pay and high employee churn – despite global ad expenditure growing strongly over the past decade. Diversity, equity and inclusion (DEI) has become a particular area […]

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Profit vs purpose: advertising’s global balancing act

Campaign Staff — Thu, 23 Jun 2022 13:38:05 +0000

Profit and performance targets are the “biggest enemy of creativity” in advertising, according to an exclusive Campaign survey of more than 1,200 industry executives around the world. Campaign’s editorial teams in the UK, US and Asia have teamed up as part of a new initiative, “Campaign for creativity”, which champions the magazine’s belief in the importance of creativity “to […]

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Axis Integrated brands three Cloud Kitchen concepts in Dubai

Sofia Serrano — Sun, 20 Dec 2020 10:00:01 +0000

Owned by MoRE Café LLC these dark kitchen restaurants are operated from the flagship MoRE Café’s kitchen at Al Murooj in Downtown, Dubai and cover a delivery radius of about 7 kilometres. Axis Integrated was tasked with coming up with names for these three unique concepts and work on their visual branding which included logos, […]

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