Artificial Intelligence Archives - Campaign Middle East https://campaignme.com/tag/artificial-intelligence/ Fri, 05 Jun 2026 08:45:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Artificial Intelligence Archives - Campaign Middle East https://campaignme.com/tag/artificial-intelligence/ 32 32 Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> Sitecore acquires Scrunch to help brands influence AI discovery and buying decisions https://campaignme.com/sitecore-acquires-scrunch-to-help-brands-influence-ai-discovery-and-buying-decisions-in-the-ai-search-era/ Fri, 05 Jun 2026 04:00:45 +0000 https://campaignme.com/?p=122976 Sitecore has acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search. The acquisition comes as large language models and AI-generated answers dominate the digital landscape where buyers research solutions, compare options, and decide what deserves their attention and money. To compete, companies must continuously create, […]

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]]> Burson research highlights gap between visibility and believability in generative engine optimisation https://campaignme.com/burson-research-highlights-gap-between-visibility-and-believability-in-generative-engine-optimisation/ Tue, 02 Jun 2026 12:46:07 +0000 https://campaignme.com/?p=122779 Burson, the global communications agency purpose-built to create value for clients through reputation, has released The Credibility Paradox, a new report showing that there is a variance in how AI-generated answers about brands and companies are believed by audiences. The original research and findings advance the conversation around generative engine optimisation (GEO) from a technical […]

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]]> PRCA MENA calls to ‘rest the mindset’ at its Annual Conference 2026 https://campaignme.com/prca-mena-calls-to-rest-the-mindset-at-its-annual-conference-2026/ Fri, 15 May 2026 04:20:43 +0000 https://campaignme.com/?p=122106 PRCA MENA has revealed the agenda for its Annual Conference 2026, set to take place on Thursday, 17 September 2026, under the theme ‘Reset the Mindset’ The region’s largest one-day symposium will bring together senior communications leaders in both the public and private sectors, policymakers, journalists, agency heads, creators and emerging talent. This year, the […]

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]]> Omnicom Media’s Annalect leverages Snowflake to advance martech, AI and measurement https://campaignme.com/omnicom-medias-annalect-leverages-snowflake-to-advance-martech-ai-and-measurement-capabilities/ Thu, 14 May 2026 09:10:24 +0000 https://campaignme.com/?p=122014 Annalect, Omnicom Media’s data and analytics division, today announced a new initiative across Middle East and North Africa (MENA), supported by its integration with Snowflake, an AI data cloud company, to deliver advanced martech, AI and measurement solutions for Omnicom Media clients in the region. Annalect’s solution combines its expertise across AI, data engineering and […]

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]]> The next saudi transformation won’t be digital; it will be resilient https://campaignme.com/the-next-saudi-transformation-wont-be-digital-it-will-be-resilient/ Thu, 14 May 2026 07:05:30 +0000 https://campaignme.com/?p=121984 For the better part of the last decade, digital transformation has been the language of progress. Then Covid made it urgent. Companies had to move fast. Customer journeys shifted online. Operations were reworked and business models had to adapt under pressure. In that moment, transforming digitally was not simply an ambition; it was how businesses […]

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]]> Data, data everywhere, not a byte to eat https://campaignme.com/data-data-everywhere-not-a-byte-to-eat/ Thu, 14 May 2026 07:02:23 +0000 https://campaignme.com/?p=122061 “Water, water everywhere, nor any drop to drink”: Coleridge’s Ancient Mariner is a fitting patron saint for our moment. I sit in the middle of constant flux surrounded by data – live feeds, hot takes, shaky videos and dashboards blinking like cockpit instruments in turbulence. As a Bayesian, I want to lean on priors, update […]

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]]> Saudi Report 2026: Why we must rehumanise marketing https://campaignme.com/saudi-report-2026-why-we-must-rehumanise-marketing/ Tue, 12 May 2026 04:30:48 +0000 https://campaignme.com/?p=121847 There has rarely been a more complex moment to be a marketer. We are operating in an era defined in many ways by contradiction. Today, we have unprecedented access to technology and the benefits it can bring to marketing – from artificial intelligence (AI) agents to hyper-personalisation and real-time data ecosystems. However, we must recognise […]

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]]> The Remarkables launches in the UAE, highlighting AI-era comms, advisory-led model https://campaignme.com/the-remarkables-launches-in-the-uae-highlighting-ai-era-comms-advisory-led-model/ Wed, 06 May 2026 06:53:17 +0000 https://campaignme.com/?p=121562 Independent global communications agency The Remarkables has launched in the UAE, introducing a senior-led advisory model alongside its proprietary AI-era offering, The Mark powered by LEOPRD. Rather than a traditional office-first expansion, the agency is entering the market with a phased approach – deploying its global network of senior specialists across crisis and issues, campaigning […]

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]]> Dubai Culture, LinkedIn partner and unlock avenues to future skills for Dubai’s creative community https://campaignme.com/dubai-culture-linkedin-partner-and-unlock-avenues-to-future-skills-for-dubais-creative-community/ Tue, 05 May 2026 09:01:39 +0000 https://campaignme.com/?p=121491 Dubai Culture and Arts Authority (Dubai Culture) has launched the seventh edition of its e-Learning Initiative in collaboration with LinkedIn, the world’s largest professional network. The programme underscores Dubai Culture’s commitment to ensuring the emirate’s creative workforce remains competitive and ready for an economy being rapidly reshaped by artificial intelligence (AI) and digital change. It […]

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