Artificial Intelligence Archives - Campaign Middle East https://campaignme.com/tag/artificial-intelligence/ Thu, 25 Jun 2026 08:39:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Artificial Intelligence Archives - Campaign Middle East https://campaignme.com/tag/artificial-intelligence/ 32 32 Pinterest unveils new AI tools for marketers https://campaignme.com/pinterest-unveils-new-ai-tools-for-marketers/ Wed, 24 Jun 2026 23:00:05 +0000 https://campaignme.com/?p=123848 AI is reshaping how people search and decide, moving the industry past the search-and-click model toward a conversational and generative future. Ahead of Cannes Lions, Pinterest rolled out a new set of AI ad tools focused on three things marketers care about right now: performance, workflow efficiency, and interoperability. “The future of discovery won’t be […]

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]]> Narrative Shapers, PR Academy offer training for GCC marketing and comms teams https://campaignme.com/narrative-shapers-pr-academy-offer-training-for-gcc-marketing-and-comms-teams/ Thu, 18 Jun 2026 12:45:16 +0000 https://campaignme.com/?p=123573 The Gulf-based communications consultancy firm Narrative Shapers and the PR Academy, one of the largest PR training firms in the UK, have signed an agreement that will see both collaborating on developing and rolling out training courses and workshops across the Gulf region. The agreement will cover a range of disciplines, from internal communications to […]

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]]> IBM’s SVP of Marketing and Comms: “AI is not just a tool; it’s how marketing works” https://campaignme.com/ibms-svp-of-marketing-and-comms-ai-is-not-just-a-tool-its-how-marketing-works/ Wed, 17 Jun 2026 06:00:33 +0000 https://campaignme.com/?p=123420 This is not just another article about artificial intelligence (AI) adding to the cacophony of noisy opinions. This is an interview that reframes the conversation that marketers must have around orchestrating a fundamental shift. For much of the past two years, marketers treated AI like a new instrument in the orchestra: useful, exciting and occasionally […]

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]]> A marketer’s confession (updated): Why AI is making me ditch the entire agency model https://campaignme.com/a-marketers-confession-updated-why-ai-is-making-me-ditch-the-entire-agency-model/ Thu, 11 Jun 2026 14:23:29 +0000 https://campaignme.com/?p=123291 Last June, I wrote a piece on artificial intelligence (AI) that caused what can only be described as a collective aneurysm in the creative industry. Ad people. Copywriters. Creative directors. Agency founders. They all came for me with a level of fury usually reserved for people who put pineapple on pizza. It sparked a number […]

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]]> MCP: Your best media strategist that doesn’t sleep and doesn’t burn out https://campaignme.com/mcp-your-best-media-strategist-that-doesnt-sleep-and-doesnt-burn-out/ Thu, 11 Jun 2026 11:13:55 +0000 https://campaignme.com/?p=123251 Model Context Protocol (MCP) hasn’t made it into many boardroom conversations yet. That’s exactly the problem. While most marketing leaders are still debating whether to add AI to their workflow, a quieter shift is already underway. AI agents are beginning to talk to each other — reading live campaign data, querying audience platforms, logging decisions […]

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]]> Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel https://campaignme.com/henkel-reveals-150th-anniversary-campaign-led-by-ai-video-of-its-founder-fritz-henkel/ Wed, 10 Jun 2026 05:00:20 +0000 https://campaignme.com/?p=123177 Henkel has marked its 150th anniversary with novel campaign activations such as bringing its founder, Fritz Henkel, back as an AI-generated avatar to narrate 150 years of the company’s own history, and highlighting its employees, innovations and achievements that contributed to the company’s success through the past 150 years. The campaign was built around the […]

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]]> Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup https://campaignme.com/umniahs-darb-al-asateer-revives-voice-of-a-jordanian-legend-ahead-of-fifa-world-cup/ Tue, 09 Jun 2026 10:50:36 +0000 https://campaignme.com/?p=123073 As Jordan prepares to enter the FIFA World Cup for the first time in the country’s history, Jordanian telecom brand Umniah by Beyon has launched ‘Darb El Asateer‘ – The Journey of Legends – a large-scale musical production bringing together legendary and emerging Jordanian voices in what the brand describes as a tribute to the country’s […]

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]]> Creative leadership in the age of AI https://campaignme.com/creative-leadership-in-the-age-of-ai/ Tue, 09 Jun 2026 04:00:01 +0000 https://campaignme.com/?p=123055 Artificial intelligence (AI) is no longer a future conversation for the creative industry. It has already arrived in the brief, the mood board, the first draft of copy, the storyboard, the deck, and, quite often, in the client’s first question: “Can we do this faster?” In Saudi Arabia, this conversation feels more urgent. The Kingdom […]

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]]> Dragons of MENA Awards in Dubai: Details revealed – categories, criteria, deadlines https://campaignme.com/dragons-of-mena-awards-in-dubai-details-revealed-categories-criteria-deadlines/ Fri, 05 Jun 2026 07:02:06 +0000 https://campaignme.com/?p=122970 Dragons, a results-focused marketing communications awards programme built on 26 years of global recognition and credibility, has revealed further details about its debut in Dubai as Dragons of MENA. The programme is an extension of the PMAA Dragons of Asia Awards, established in 2000 and recognised as one of the industry’s most respected results-focused awards […]

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]]> Sitecore acquires Scrunch to help brands influence AI discovery and buying decisions https://campaignme.com/sitecore-acquires-scrunch-to-help-brands-influence-ai-discovery-and-buying-decisions-in-the-ai-search-era/ Fri, 05 Jun 2026 04:00:45 +0000 https://campaignme.com/?p=122976 Sitecore has acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI search. The acquisition comes as large language models and AI-generated answers dominate the digital landscape where buyers research solutions, compare options, and decide what deserves their attention and money. To compete, companies must continuously create, […]

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