artifical intelligence Archives - Campaign Middle East https://campaignme.com/tag/artifical-intelligence/ Thu, 05 Mar 2026 06:21:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png artifical intelligence Archives - Campaign Middle East https://campaignme.com/tag/artifical-intelligence/ 32 32 Personalisation without paranoia https://campaignme.com/personalisation-without-paranoia-through-intelligence/ Thu, 05 Mar 2026 06:21:53 +0000 https://campaignme.com/?p=117255 For the last decade, the global marketing and MarTech industry has treated intelligence as a direct function of data volume. More data, more tracking, more identifiers and more history. The assumption has been simple: the more you know about an individual, the more relevant your experience can be. That model is now showing its limitations. […]

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]]> AI voice cloning in Arabic advertising: What GCC marketers need to know https://campaignme.com/ai-voice-cloning-in-arabic-advertising-what-gcc-marketers-need-to-know/ Wed, 09 Jul 2025 11:00:38 +0000 https://campaignme.com/?p=105255 Lately, there’s been a wave of stories about people hearing their own voices in ads without ever giving permission. What once felt like science fiction is now very real: AI voice cloning is here, and it’s changing the media landscape in the GCC. Whether it’s personalised ads in regional dialects or AI-powered concierges greeting hotel […]

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