Arthur Sadoun Archives - Campaign Middle East https://campaignme.com/tag/arthur-sadoun/ Mon, 06 Apr 2026 12:36:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Arthur Sadoun Archives - Campaign Middle East https://campaignme.com/tag/arthur-sadoun/ 32 32 Publicis Groupe acquires 160over90 https://campaignme.com/publicis-groupe-acquires-160over90/ Mon, 06 Apr 2026 12:36:16 +0000 https://campaignme.com/?p=118757 Publicis Groupe has acquired global sports marketing and entertainment agency 160over90 as the company aims to “disrupt” the sector. 160over90 is a division of WME Group, the owner of talent agency William Morris Endeavor. Sports marketing shop 160over90 has more than 670 employees across the US, UK, EMEA and APAC. 160over90 has created activations for […]

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]]> Publicis Groupe: New Year. New Century. New Wishes. https://campaignme.com/publicis-groupe-new-year-new-century-new-wishes/ Tue, 09 Dec 2025 08:23:05 +0000 https://campaignme.com/?p=112916 From its beginnings in 1926 as a creative hot shop in Montmartre, to its international expansion, embrace of data and technology, and its position today as the industry’s leading holding company, Publicis Groupe has gone through quite a bit of transformations over the past 100 years. But one tradition hasn’t changed: the annual Wishes. And to […]

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]]> Snoop Dogg hands ‘gold’ to Publicis for claiming world’s largest ad holding group https://campaignme.com/snoop-dogg-hands-gold-to-publicis-for-claiming-worlds-largest-ad-holding-group/ Thu, 05 Dec 2024 07:22:59 +0000 https://campaignme.com/?p=93128 Publicis has released its annual ‘Wishes’ film, featuring American rapper Snoop Dogg, to celebrate its positioning to become the world’s number one ad holding group. The group’s choice to cast the global celebrity to make the announcement comes off the back of his virality at the 2024 Paris Olympics. Renamed ‘The Wishzels’, this special edition […]

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]]> Publicis Groupe builds commerce marketing with Mars United acquisition https://campaignme.com/publicis-groupe-builds-commerce-marketing-with-mars-united-acquisition/ Fri, 20 Sep 2024 03:34:20 +0000 https://campaignme.com/?p=89801 Publicis Groupe has acquired independent commerce marketing company Mars United Commerce for an undisclosed amount, with the aim of leveraging Mars’ proprietary technology and solutions to further scale and supercharge Publicis’ existing commerce capabilities. Winning in commerce, by changing shopper behaviour to drive business results, is increasingly a core element of marketeers’ winning strategies. But […]

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]]> Publicis Groupe set to acquire influencer marketing platform Influential https://campaignme.com/publicis-groupe-set-to-acquire-influencer-marketing-platform-influential/ Fri, 26 Jul 2024 07:33:39 +0000 https://campaignme.com/?p=87701 Publicis Groupe has revealed that it has entered into a definitive agreement to acquire Influential, an influencer marketing agency and platform, which connects brands to audiences by developing, deploying, and optimising creator-driven digital campaigns. Influential has a proprietary AI-powered technology platform with over 100 billion data points, coupled with its network of over 3.5 million […]

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]]> Publicis Groupe uses AI to send 100,000 new year messages https://campaignme.com/publicis-groupe-uses-ai-to-send-100000-personalised-new-year-messages/ Fri, 12 Jan 2024 06:30:47 +0000 https://campaignme.com/?p=74588   Publicis has kicked off the New Year not with one New Year’s Wish film, but 100,000 of them. It has used AI for its annual ‘Wishes’ film to send a personalised thank-you message to each individual employee. In a first-of-its-kind experiment in pushing the boundaries of AI video, storytelling and personalisation at scale. Arthur’s […]

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]]> Publicis rallies business world to sign Working With Cancer pledge to support employees https://campaignme.com/publicis-rallies-business-world-to-sign-working-with-cancer-pledge-to-support-employees/ Thu, 19 Jan 2023 06:00:16 +0000 https://campaignme.com/?p=57272 By Gideon Spanier Publicis Groupe has launched the Working With Cancer pledge, a global initiative to support employees who have been diagnosed with cancer, and more than 30 of the world’s biggest companies have already signed up. Arthur Sadoun, chief executive of Publicis Groupe, is leading the cross-industry initiative “to erase the stigma of cancer […]

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]]> Arthur Sadoun on Publicis Q3 results upgrade, bonuses and where clients won’t cut spend https://campaignme.com/arthur-sadoun-on-publicis-q3-results-upgrade-bonuses-and-where-clients-wont-cut-spend/ Tue, 25 Oct 2022 06:00:24 +0000 https://campaignme.com/?p=54331 The boss of the world’s second biggest advertising agency group employer has seen no material impact yet from the inflation crisis; and with revenues growing strongly at 10.3 per cent in Q3, it has been able to upgrade its annual revenue forecast for the second time in three months. Do you want to be a […]

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]]> Arthur Sadoun: Clients are still spending but there are fewer pitches and ‘clouds’ over 2023 https://campaignme.com/arthur-sadoun-clients-are-still-spending-but-there-are-fewer-pitches-and-clouds-over-2023/ Fri, 22 Jul 2022 12:34:14 +0000 https://campaignme.com/?p=51574 Arthur Sadoun has seen no significant change yet in client behaviour, despite mounting economic uncertainty, and said Publicis Groupe’s 10% growth in the first half of 2022 shows it has modernised its offer and is well prepared for what could be a “cold economic winter”. Sadoun, the chief executive and chairman of Publicis, was speaking […]

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]]> Publicis overtakes rivals to be world’s most valuable agency group https://campaignme.com/publicis-overtakes-rivals-to-be-worlds-most-valuable-agency-group/ Sun, 31 Oct 2021 10:00:28 +0000 https://campaignme.com/?p=42156 By Gideon Spanier Publicis Groupe has overtaken Omnicom and WPP to become the world’s most valuable agency group, after performing better than its two largest rivals since the start of the pandemic. French-based Publicis Groupe’s stock market value has risen to more than $16.3bn (€14bn/£11.8bn). That compares with Omnicom, previously the biggest agency group, on […]

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