around the game Archives - Campaign Middle East https://campaignme.com/tag/around-the-game/ Mon, 09 Dec 2024 14:51:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png around the game Archives - Campaign Middle East https://campaignme.com/tag/around-the-game/ 32 32 Level up: Marketers discuss the boom in esports and gaming https://campaignme.com/level-up-marketers-discuss-the-boom-in-esports-and-gaming/ Mon, 09 Dec 2024 07:35:11 +0000 https://campaignme.com/?p=93247 Here are the facts: The Middle East region is witnessing an unprecedented boom in gaming and esports. The numbers speak for themselves. Publicly available data on the recent Esports World Cup (EWC) held in Saudi Arabia show that it garnered more than 250 million views across all platforms, with total viewership of approximately 500 million. […]

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