ArabyAds Archives - Campaign Middle East https://campaignme.com/tag/arabyads/ Thu, 18 Sep 2025 11:48:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png ArabyAds Archives - Campaign Middle East https://campaignme.com/tag/arabyads/ 32 32 NIVEA, Zenith Media, ThePubverse by ArabyAds launch 3D CTV ad https://campaignme.com/nivea-zenith-media-thepubverse-by-arabyads-launch-3d-ctv-ad/ Thu, 18 Sep 2025 11:48:13 +0000 https://campaignme.com/?p=108830 NIVEA, the global skincare and personal care brand, has partnered with Zenith Media and ThePubverse by ArabyAds to deliver a 3D immersive Connected TV (CTV) campaign in the Middle East. The campaign aims to combine cutting-edge technology with creative storytelling to reshape how brands connect with consumers across screens. At the center of this innovation […]

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]]> Home Centre achieves 39% brand awareness uplift with CTV ads https://campaignme.com/home-centre-achieves-39-brand-awareness-uplift-with-ctv-ads/ Mon, 18 Aug 2025 10:11:42 +0000 https://campaignme.com/?p=106770 Home Centre has revealed the results of its connected TV (CTV) advertising Ramadan 2025 campaign in partnership with ThePubverse by ArabyAds. The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home. As part of its Ramadan strategy, Home […]

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]]> ArabyAds and VIDAA expand partnership to CTV advertising on Hisense smart TVs https://campaignme.com/arabyads-and-vidaa-expand-partnership-to-ctv-advertising-on-hisense-smart-tvs/ Mon, 24 Mar 2025 10:27:26 +0000 https://campaignme.com/?p=98420 Following a successful collaboration, ArabyAds, the Middle East’s leading digital advertising company, VIDAA, a global leader in Smart TV operating systems, and Hisense, a global television manufacturing powerhouse, are pleased to announce the expansion of their strategic partnership. This agreement strengthens ArabyAds’ exclusive advertising representation across VIDAA’s and Hisense’s Smart TV ecosystem in the UAE […]

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]]> ArabyAds, LG Ad Solutions expand CTV partnership to Turkey https://campaignme.com/arabyads-lg-ad-solutions-expand-ctv-partnership-to-turkey/ Fri, 21 Feb 2025 12:31:29 +0000 https://campaignme.com/?p=96821 ArabyAds has expanded its exclusive partnership with LG Ad Solutions by joining forces with TVekstra in Turkey. This milestone hopes to mark a significant step in redefining Connected TV (CTV) advertising in one of the most dynamic and digitally evolving markets, strengthening Turkey’s position as a bridge between Europe and the Middle East. “Turkey’s thriving […]

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]]> ArabyAds appoints Ayman Haydar as Group CCO and the CEO of ThePubverse https://campaignme.com/arabyads-appoints-ayman-haydar-as-ceo-of-thepubverse-and-group-coo/ Tue, 18 Feb 2025 11:39:31 +0000 https://campaignme.com/?p=96540 ArabyAds announces the appointment of Ayman Haydar to a dual leadership role as the CEO of ThePubverse and Group Chief Commercial Officer (CCO) of ArabyAds. In these capacities, Ayman will drive the commercial strategy for ArabyAds while spearheading the growth and innovation of ThePubverse, the company’s newly rebranded media business unit. Mohamed Khartabil, Co-Founder and […]

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]]> 2024 wrap-up: The year in adtech https://campaignme.com/2024-wrap-up-the-year-in-adtech/ Thu, 02 Jan 2025 07:14:59 +0000 https://campaignme.com/?p=94239 As part of Campaign Middle East’s The Annual 2024 issue – which also features in-depth lists such as the Top 20 news stories, Top 20 media milestones, Top 20 movers and shakers, Top 10 Pitches and Top 20 integrated and digital campaigns – the editorial team compiled a list of notable news from within the adtech domain through the year. From Google’s U-turn on […]

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]]> Spaceback and ThePubverse join forces https://campaignme.com/spaceback-and-thepubverse-join-forces/ Thu, 25 Jan 2024 08:30:57 +0000 https://campaignme.com/?p=75310 Spaceback, the creative automation platform,  have joined forces with ThePubverse, ArabyAds’ publisher monetisation platform. This collaboration signifies Spaceback becoming the inaugural platform integrated into ThePubverse’s programmatic ecosystem. According to Pubverse, this innovative format combines social media experiences with the efficiency of standard display, resulting in digital campaigns that excel across various branding metrics like attention […]

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]]> ThePubverse by ArabyAds partners with PubMatic https://campaignme.com/thepubverse-by-arabyads-partners-with-pubmatic/ Thu, 21 Dec 2023 09:00:58 +0000 https://campaignme.com/?p=73968 ThePubverse, the ArabyAds’ publisher monetisation platform,  has announced a partnership with PubMatic (Nasdaq: PUBM). PubMatic is an independent technology company delivering digital advertising’s supply chain of the future. This new integration provides ArabyAds with new sources of unique demand across online, mobile, and connected TV (CTV) channels. Mahmoud Fathy, Chief Executive Officer and Co-Founder of […]

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]]> ThePubverse and Nativo join forces https://campaignme.com/thepubverse-and-nativo-join-forces/ Mon, 18 Dec 2023 08:30:25 +0000 https://campaignme.com/?p=73688 ThePubverse, a publisher monetisation platform by ArabyAds, has announced its partnership with Nativo, where brands unlock the power of content to engage and influence their audiences, to introduce advertising solutions in the MENA (Middle East and North Africa) region. This collaboration aims to transform the landscape of digital advertising by enhancing targeting, attribution, and monetisation […]

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]]> ArabyAds-Vidaa partnership brings ads to Hisense TVs https://campaignme.com/arabyads-vidaa-partnership-brings-ads-to-hisense-tvs/ Thu, 24 Aug 2023 11:51:32 +0000 https://campaignme.com/?p=66866 Adtech company ArabyAds has announced a partnership with Smart TV platform Vidaa. The partnership will bring Vidaa’s connected TV advertising offerings to Hisense smart TVs in the United Arab Emirates and Saudi Arabia.  The partnership will appoint ArabyAds as the exclusive representative of Vidaa’s advertising offerings on Hisense televisions in the UAE and KSA. Vidaa […]

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