arabic Archives - Campaign Middle East

BLJ Worldwide, Aligator Technology partner to advance media intelligence in Qatar

Anup Oommen — Fri, 01 May 2026 05:15:05 +0000

BLJ Worldwide, a leading strategic communications consultancy, and Aligator Technology, an AI media intelligence platform headquartered at Media City Qatar, have signed a memorandum of understanding (MoU) to strengthen regional media monitoring and analytics capabilities. Recognising the ongoing challenge faced by organisations seeking accurate media intelligence in both Arabic and English, especially from regional and […]

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You have no alibi: the endemic excuses have hit their expiry date

Anup Oommen — Thu, 09 Apr 2026 07:45:25 +0000

A long time ago, I was in a glass office deep in a creative review for a regional campaign that was imminent for launch. The brief was exciting and sharp, and genuinely the strategy was different. But when the creative came out of the oven, something was missing. It was ok, it felt translated as […]

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PRCA MENA appoints board members to restructured Advisory and Strategy Boards

Anup Oommen — Wed, 01 Apr 2026 10:01:48 +0000

PRCA MENA has appointed new Board members to its restructured Advisory and Strategy Boards. The move aims to underline the global Trade Association’s commitment to the region, where it continues to offer support in response to the current situation in the Middle East. The decision follows a review of the Association’s strategic priorities, which are […]

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Tamkeen by BelArabi offers two female-led startups free PR

Shantelle Nagarajan — Tue, 31 Mar 2026 12:11:10 +0000

BelArabi, a UAE-founded agency providing Arabic communication services, has launched ‘Tamkeen by BelArabi’ to support two female-led startups on a complimentary basis for three months. The initiative stems from BelArabi founder’s own journey in arriving to the UAE with a suitcase full of dreams and ambition in 2014. To give back, the agency is offering […]

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Animotion expands MENA music footprint with first Arabic album for The Fixies

Anup Oommen — Tue, 31 Mar 2026 05:30:53 +0000

Animotion Media Group is strengthening its position in the MENA music market with the launch of Sing with the Fixies, the first-ever Arabic album from its hit kids’ brand The Fixies. The launch of Sing with the Fixies is the first release in a broader Arabic-language music strategy for The Fixies across the MENA region, […]

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Industry snapshot: Commerce media, Arabic-first and automation

Ishwari Khatu — Thu, 05 Mar 2026 12:22:51 +0000

As automation reshapes planning and streaming grows across MENA, in this industry snapshot,ATL’s EVP– Revenue. Medhat Houalla provides a look into the state of media planning in the region, including commerce media, culturally-led content and automation. What does meaningful media planning and investment look like in 2026, and how has that definition evolved over the […]

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Can ‘transcreation’ fix what translation breaks in global campaigns?

Anup Oommen — Fri, 09 Jan 2026 04:31:03 +0000

For years, global brands have approached the Arab market with confidence. The strategy is familiar: develop a strong English campaign, translate it into Arabic, launch across the region, and expect performance to follow. Yet time and again, the results tell a different story. Impressions are high. Media plans are solid. Creative assets look polished. But […]

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Saudi Arabia’s CEER reveals strategy behind its visual, sonic rebrand

Anup Oommen — Wed, 07 Jan 2026 13:28:19 +0000

On Tuesday, 23 September 2025 – timed perfectly in line with Saudi National Day – Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM) unveiled a bold new brand identity, which would soon be followed with a new sonic brand identity. This launch not only introduced a bilingual Arabic-English automotive logotype, but […]

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An-Nahar teaches Lebanon’s hidden history with ‘Untaught History Edition’ campaign

Anup Oommen — Thu, 27 Nov 2025 06:16:20 +0000

It may seem strange, but few Lebanese students have ever been taught a complete, unified history of the country’s period following independence. To mitigate this gap in knowledge and education, and to mark the occasion of Independence Day, An-Nahar a leading Arabic-language daily newspaper published in Lebanon, in partnership with IMPACT BBDO, launched the “Untaught […]

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It’s not ‘if’ you do influencer marketing, it’s ‘how’ you do it

Anup Oommen — Thu, 30 Oct 2025 12:46:17 +0000

In the Middle East, the influencer marketing space is entering a new era, one that is defined by authenticity, localisation, and measurable impact. Once viewed as just an add on to traditional advertising, influencer marketing has now become a strategic foundation for brands aiming to make a genuine mark in the region. For marketers in […]

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