Arab Archives - Campaign Middle East https://campaignme.com/tag/arab/ Thu, 11 Jun 2026 10:27:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Arab Archives - Campaign Middle East https://campaignme.com/tag/arab/ 32 32 How Arab football is changing fan engagement across the Middle East https://campaignme.com/how-arab-football-is-changing-fan-engagement-across-the-middle-east/ Wed, 10 Jun 2026 09:52:45 +0000 https://campaignme.com/?p=123166 Excitement around the FIFA World Cup 2026 has been building across the Middle East and North Africa as fans debate their teams’ chances, discuss star players, and prepare to follow the matches. Although the tournament will take place in North America, Mexico and Canada, it feels closer than ever for audiences across the region. This […]

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]]> Can ‘transcreation’ fix what translation breaks in global campaigns? https://campaignme.com/how-transcreation-fixes-what-translation-breaks-in-global-campaigns/ Fri, 09 Jan 2026 04:31:03 +0000 https://campaignme.com/?p=114247 For years, global brands have approached the Arab market with confidence. The strategy is familiar: develop a strong English campaign, translate it into Arabic, launch across the region, and expect performance to follow. Yet time and again, the results tell a different story. Impressions are high. Media plans are solid. Creative assets look polished. But […]

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]]> Rotana Media and Scene partner to produce youth-focused Arabic content https://campaignme.com/rotana-media-and-scene-partner-to-produce-youth-focused-arabic-content/ Thu, 30 Oct 2025 06:08:59 +0000 https://campaignme.com/?p=111077 Rotana Media and Scene have signed a Memorandum of Understanding (MoU) for a strategic partnership aimed at producing and showcasing modern, youth-oriented content tailored for Arab and Gulf audiences. The partnership includes the co-production of a collection of micro dramas and short-form series introduced for the first time in the Arab world. It also includes […]

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]]> Dubai Press Club hosts Arab Podcast Programme for young content creators https://campaignme.com/dubai-press-club-hosts-arab-podcast-programme-for-young-content-creators/ Mon, 14 Jul 2025 05:30:32 +0000 https://campaignme.com/?p=105356 The second edition of the ‘Arab Podcast Programme,’ an initiative organised by the Dubai Press Club, witnessed content creators and industry experts from across the Arab world gather to share their insights with Arab youth eager to carve a niche within the fast-evolving digital media realm of podcasting. Established professionals shared their creative vision, expertise […]

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]]> Ziina celebrates ME entrepreneurs with nod to Arab icons https://campaignme.com/ziina-celebrates-me-entrepreneurs-with-nod-to-arab-icons/ Thu, 24 Oct 2024 07:11:00 +0000 https://campaignme.com/?p=91381 Ziina, a financial platform in the UAE that specialises in digital payments, has launched a campaign titled Impatience is a Virtue, in an effort to redefine entrepreneurs who are impatient. The campaign aims to celebrate Middle Eastern entrepreneurs who don’t wait for change but create it—an ethos that Ziina claims is at the heart of […]

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]]> Chevrolet gets groovy with Arab musician brand collaboration https://campaignme.com/chevrolet-gets-groovy-with-arab-musician-brand-collaboration/ Tue, 02 Jul 2024 07:35:36 +0000 https://campaignme.com/?p=86558 The Middle East arm of the world-renowned car brand Chevrolet has collaborated with Dubai-based musician Nurzy to launch her first debut single. The collaboration comes after the brand partnered with Female Talent Agency, a female-led creative agency specialising in music and brand partnerships. The agency said the collaboration aims to support emerging Arab talent while […]

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]]> UAE takes the lead in CSR initiatives – MENA CSR Report https://campaignme.com/uae-takes-the-lead-in-csr-initiatives-mena-csr-report/ Fri, 03 Mar 2023 05:00:49 +0000 https://campaignme.com/?p=58394 By Jalaja Ramanunni The Middle Eastern nations are taking substantial measures to cultivate a culture of social responsibility. The UAE and Kingdom of Saudi Arabia lead the way in promoting sustainable and socially conscious practices, a new report shows. The annual MENA CSR Report 2022 was released by Cicero & Bernay Communication Consultancy (C&B) in […]

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]]> MBC Studios appoints Christina Wayne as MD https://campaignme.com/mbc-studios-appoints-christina-wayne-as-md/ Mon, 06 Feb 2023 05:28:10 +0000 https://campaignme.com/?p=57744 MBC Group has appointed Christina Wayne as the managing director of MBC Studios. Wayne is known for shepherding the development and production of series such as ‘Mad Men’, ‘Breaking Bad’ and Broken Trail’. In her new role at MBC Studios’, Wayne will help to expand MBC Studios reach audiences around the world. MBC Studios is the in-house content production arm of MBC Group, […]

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]]> Shortlist for PRCA MENA’s Regional Awards announced https://campaignme.com/shortlist-for-prca-menas-regional-awards-announced/ Fri, 03 Feb 2023 05:00:47 +0000 https://campaignme.com/?p=57660 The Public Relations and Communications Association Middle East & North Africa (PRCA MENA) has announced the shortlist for its Regional Awards. The annual ceremony creates an opportunity to recognise and celebrate the finest campaigns and work produced by communications teams and individuals in the MENA region. Monika Fourneaux, head of EMEA PRCA, said: “We’re pleased to announce the finalists for our 2023 Regional Awards […]

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]]> Vodafone Qatar scores with match updates in the universal language of hip-hop https://campaignme.com/vodafone-qatar-scores-with-match-updates-in-the-universal-language-of-hip-hop/ Wed, 21 Dec 2022 06:00:26 +0000 https://campaignme.com/?p=56261 When Qatar became the first Arab country to host the biggest sporting event, Vodafone Qatar pledged to contribute to the nation’s success by using its technology even though it was not an official sponsor. So while many brands focused on the teams and players, Vodafone Qatar promised to be the greatest supporter of the most […]

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