ar Archives - Campaign Middle East https://campaignme.com/tag/ar/ Fri, 08 May 2026 03:21:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png ar Archives - Campaign Middle East https://campaignme.com/tag/ar/ 32 32 How brands can win the FIFA World Cup beyond the broadcast https://campaignme.com/how-brands-can-win-the-fifa-world-cup-beyond-the-broadcast/ Thu, 07 May 2026 05:00:40 +0000 https://campaignme.com/?p=121636 In less than two months, the first 48-team FIFA World Cup kicks off across the US, Canada and Mexico. For broadcasters, it will be the largest tournament ever staged. For brands, it will be something else: the most fragmented one. Because the match is no longer where the audience lives. The experience now unfolds around […]

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]]> How MENA shoppers are reshaping luxury, fashion and beauty trends in 2026 https://campaignme.com/how-mena-shoppers-are-reshaping-luxury-fashion-and-beauty-trends-in-2026/ Tue, 03 Mar 2026 11:14:26 +0000 https://campaignme.com/?p=117152 The GCC’s fashion and beauty industries continue to offer high-growth potential for both global and regional brands. By 2026, Euromonitor forecasts the apparel and footwear markets in Saudi Arabia and the UAE will reach $23 billion and $19 billion, respectively, with projected year-on-year growth of 5.4 percent and 5.2 percent from 2025 to 2026. Other […]

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]]> Snap Inc. releases 2025 results of its AR Ramadan Mall https://campaignme.com/snap-inc-releases-2025-results-of-its-ar-ramadan-mall/ Tue, 27 Jan 2026 05:27:03 +0000 https://campaignme.com/?p=115153 The Snap Inc.’s AR Ramadan Mall marked its fourth consecutive year in 2025. The platform’s digital shopping experience aims to support seasonal shopping behaviours during the Holy Month. Built for participation and social exploration, the experience reflected how people connect during Ramadan, allowing brands to engage audiences in a way that felt natural to the […]

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]]> When XR enters its next chapter https://campaignme.com/when-xr-enters-its-next-chapter/ Wed, 17 Dec 2025 04:00:40 +0000 https://campaignme.com/?p=113336 For more then a decade, extended reality (XR) — the coming together of augmented reality (AR), virtual reality (VR) and mixed reality (MR) — lived between promise and practical adoption. It proved its value in tourism, culture, training and government services, yet rarely became central to agencies strategy. XR wasn’t failing. It simply lacked the […]

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]]> Snap to unveil next-gen AR Spectacles at BRIDGE Summit 2025 https://campaignme.com/snap-to-unveil-next-gen-ar-spectacles-at-bridge-summit-2025/ Fri, 28 Nov 2025 11:59:08 +0000 https://campaignme.com/?p=112638 Snap Inc. is set to unveil its latest next-generation augmented reality glasses for the first time in the UAE at the BRIDGE Summit, the world’s largest debut media event taking place in Abu Dhabi from December 8–10, marking a future where digital experiences enhance rather than replace the real world. As part of its participation, […]

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]]> OOH 2026 Briefing: Human-led creativity and programmatic DOOH steal the spotlight https://campaignme.com/campaign-ooh-briefing-human-led-creativity-and-programmatic-dooh-steal-the-spotlight/ Fri, 21 Nov 2025 14:04:30 +0000 https://campaignme.com/?p=112163 Campaign Middle East has successfully concluded its final industry event of the year: Campaign Breakfast Briefing: Out of Home 2026. The event brought more than 200 marketers, agency leaders, media owners and adtech leaders under one roof at The Metropolitan Hotel in Dubai on 21 November to take cognizance of challenges faced and set the […]

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]]> Snap Inc. expands regional footprint with new office in Qatar https://campaignme.com/snap-inc-expands-regional-footprint-with-new-office-in-qatar/ Tue, 28 Oct 2025 08:10:49 +0000 https://campaignme.com/?p=110913 In a region rapidly shaping the future of digital innovation, Snap Inc. has officially opened its new office in Doha’s Msheireb district, in the presence of Founder and Chief Executive Officer Evan Spiegel and Sheikh Jassim bin Mansour bin Jabor Al Thani, Director of the Government Communications Office (GCO). This expansion marks a major milestone […]

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]]> Snap unveils content, browsing features on AR Spectacles https://campaignme.com/snap-unveils-content-browsing-communicating-features-on-ar-spectacles/ Tue, 16 Sep 2025 09:24:25 +0000 https://campaignme.com/?p=108665 Ahead of the public launch of Snapchat Spectacles, which is currently scheduled for 2026, Snap has introduced Snap OS 2.0 to the market – a software that will bring Spectacles to life by enabling real-time, AI-powered experiences that will allow people to interact naturally with the world around them using their hands and voice. Snap […]

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]]> 94% of Saudis use social platforms to decide where to eat, shop, travel https://campaignme.com/94-of-saudis-use-social-platforms-to-decide-where-to-eat-shop-and-travel/ Tue, 26 Aug 2025 10:08:05 +0000 https://campaignme.com/?p=107183 Social platforms are not only being used to search, but also to spark discovery, inspiration and make decisions. Close to 94 per cent of people surveyed in Saudi Arabia stated that they use social platforms to discover and decide where to eat, shop and travel, according to the latest research released by Snapchat, in partnership […]

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]]> Podcast: Lara Traboulsi on how Snap is ‘supercharging’ Saudi National Day https://campaignme.com/podcast-lara-traboulsi-on-how-snap-is-supercharging-saudi-national-day/ Mon, 11 Aug 2025 08:00:04 +0000 https://campaignme.com/?p=106520 On the latest episode of Campaign Middle East’s On The Record podcast, Lara Traboulsi, Regional Creative Strategy Lead, Snap Inc., discusses how Saudi National Day has gone far beyond a one-day celebration of national pride, unity and cultural identity into a month-long celebration and convergence of commerce, community, culture and creativity. Commenting on the cultural shift and […]

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