AppsFlyer Archives - Campaign Middle East https://campaignme.com/tag/appsflyer/ Wed, 11 Mar 2026 06:06:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png AppsFlyer Archives - Campaign Middle East https://campaignme.com/tag/appsflyer/ 32 32 AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East https://campaignme.com/appsflyer-appoints-alexia-nakad-as-gm-for-western-europe-and-the-middle-east/ Wed, 11 Mar 2026 04:35:10 +0000 https://campaignme.com/?p=117584 AppsFlyer, a modern marketing cloud, has appointed Alexia Nakad as General Manager for Western Europe and the Middle East regions. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region. “Alexia is […]

The post AppsFlyer appoints Alexia Nakad as GM for Western Europe and the Middle East appeared first on Campaign Middle East.

]]> CTV, retail, streaming consumer trends ahead of FIFA World Cup 2026 revealed https://campaignme.com/ctv-retail-streaming-consumer-trends-ahead-of-fifa-world-cup-2026-revealed/ Wed, 04 Mar 2026 12:34:50 +0000 https://campaignme.com/?p=117230 Drawing on billions of installs and remarketing conversions, AppsFlyer has launched a report in partnership with Sensor Tower and M+C Saatchi Performance which aims to provide a data-backed framework of opportunities ahead of the FIFA World Cup 2026. ‘Scoring Big: The Complete Marketer’s Guide to the World’s Biggest Soccer Event’, collates insights from the 2022 […]

The post CTV, retail, streaming consumer trends ahead of FIFA World Cup 2026 revealed appeared first on Campaign Middle East.

]]> AppsFlyer reveals move to loyalty-driven profitability at MAMA Dubai 2025 https://campaignme.com/appsflyer-reveals-move-to-loyalty-driven-profitability-at-mama-dubai-2025/ Thu, 13 Nov 2025 04:00:51 +0000 https://campaignme.com/?p=111687 The UAE’s app economy is entering a new phase of profitable, retention-led growth, according to new data unveiled by AppsFlyer at the inaugural MAMA Dubai 2025. The research highlights two key shifts shaping the market’s evolution: a sevenfold surge in finance app installs between 2021 and 2024, and a 50 per cent drop in ad […]

The post AppsFlyer reveals move to loyalty-driven profitability at MAMA Dubai 2025 appeared first on Campaign Middle East.

]]> Loyalty made personal https://campaignme.com/loyalty-made-personal/ Wed, 29 Oct 2025 09:45:52 +0000 https://campaignme.com/?p=111003 At the halfway mark of the 2020s, consumer behaviour has changed significantly, with shoppers calling for recognition, trust and value-alignment from the brands they welcome into their lives.  Shoppers want their brands of choice to truly know them. As a result, brands are shifting their loyalty marketing strategies, evolving from transactional point-reward systems to complex […]

The post Loyalty made personal appeared first on Campaign Middle East.

]]> Stores, screens and more: Reinventing retail loyalty in the UAE’s phygital era https://campaignme.com/stores-screens-and-more-reinventing-retail-loyalty-in-the-uaes-phygital-era/ Tue, 19 Aug 2025 06:30:39 +0000 https://campaignme.com/?p=106803 The United Arab Emirates’ retail market is set to hit $139bn by 2028 with e-commerce sales reaching $17bn by 2027. Driven by the deep pockets of resident consumers, and enhanced by a lively tourism sector, the UAE’s shopping-hub credentials are long-established. But a new chapter in the tale is being written by digital shoppers who […]

The post Stores, screens and more: Reinventing retail loyalty in the UAE’s phygital era appeared first on Campaign Middle East.

]]> Chinese retail apps driving 73 per cent of UAE e-commerce ad spend https://campaignme.com/chinese-retail-apps-driving-73-per-cent-of-uae-e-commerce-ad-spend-report/ Tue, 05 Aug 2025 06:00:21 +0000 https://campaignme.com/?p=106348 In the first six months of 2025, Chinese e-commerce applications accounted for 73 per cent of all user acquisition (UA) ad spend in the UAE, according to the annual State of eCommerce Mobile Marketing report recently released by AppsFlyer. While further behind, France at 13 per cent and India at 8 per cent of UA […]

The post Chinese retail apps driving 73 per cent of UAE e-commerce ad spend appeared first on Campaign Middle East.

]]> AppsFlyer promotes Sarah Maina to Regional Manager https://campaignme.com/appsflyer-promotes-sarah-maina-to-regional-manager/ Tue, 27 May 2025 08:17:43 +0000 https://campaignme.com/?p=102959 AppsFlyer, a mobile measurement, attribution, and data analytics company, has announced the promotion of Sarah Maina to the position of Regional Manager, Middle East & France. In her expanded role, Maina will lead the company’s strategic direction across the two dynamic and fast-evolving markets, while championing cross-regional best practices and deeper client engagement. Based in […]

The post AppsFlyer promotes Sarah Maina to Regional Manager appeared first on Campaign Middle East.

]]> Creative variety becomes a strategic imperative, says AppsFlyer’s 2025 report https://campaignme.com/creative-variety-becomes-a-strategic-imperative-says-appsflyers-2025-report/ Wed, 14 May 2025 13:46:51 +0000 https://campaignme.com/?p=102377 In gaming, just 2 per cent of video ad creatives absorb 53 per cent of total ad spend. In non-gaming, that figure drops to 43 per cent. This 10-point gap signals a shift toward broader creative testing, fatigue mitigation, and audience segmentation. Based on the analysis of 1.1 million video ad creatives, across 1,300 gaming […]

The post Creative variety becomes a strategic imperative, says AppsFlyer’s 2025 report appeared first on Campaign Middle East.

]]> Research confirms ‘Ramadan effect’ as region’s mobile app revenues surpass US$1.7 bn https://campaignme.com/research-confirms-ramadan-effect-as-regions-mobile-app-revenues-surpass-us1-7-bn/ Wed, 02 Apr 2025 12:22:18 +0000 https://campaignme.com/?p=98721 New data from marketing measurement, attribution, and data analytics research house AppsFlyer reveals another year of dramatic growth in mobile app engagement, installs, and revenue across the Middle East during the holy month of Ramadan. Research reveals that mobile app activity across the region saw a significant uplift during the Holy Month with a 15 […]

The post Research confirms ‘Ramadan effect’ as region’s mobile app revenues surpass US$1.7 bn appeared first on Campaign Middle East.

]]> AppsFlyer targets growth with Chief Business Officer appointment https://campaignme.com/appsflyer-targets-growth-with-chief-business-officer-appointment/ Mon, 27 Jan 2025 08:16:40 +0000 https://campaignme.com/?p=95206 AppsFlyer has named Gal Ekstein as its new Chief Business Officer. In this role, Ekstein will lead the company’s global expansion and business strategy at a critical juncture, as AppsFlyer aims to build on its growth and strengthen its presence worldwide. Ekstein has been at AppsFlyer for five years where he has played a crucial […]

The post AppsFlyer targets growth with Chief Business Officer appointment appeared first on Campaign Middle East.

]]>