Apco Archives - Campaign Middle East https://campaignme.com/tag/apco/ Thu, 16 Apr 2026 07:33:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Apco Archives - Campaign Middle East https://campaignme.com/tag/apco/ 32 32 Resilience as the new performance metric in a complex operating environment https://campaignme.com/resilience-as-the-new-performance-metric-in-a-complex-operating-environment/ Thu, 16 Apr 2026 05:00:30 +0000 https://campaignme.com/?p=120640 Business leaders across the Middle East are navigating a crisis environment that defies traditional playbooks. Even the most comprehensive crisis manuals struggle to cope with overlapping risks, rapid escalation and incomplete information. The challenge is no longer preparedness for a single event, but operating effectively inside sustained complexity. Managing complex crises now requires adaptability, flexibility, […]

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]]> PRCA MENA appoints board members to restructured Advisory and Strategy Boards https://campaignme.com/prca-mena-appoints-board-members-to-restructured-advisory-and-strategy-boards/ Wed, 01 Apr 2026 10:01:48 +0000 https://campaignme.com/?p=118485 PRCA MENA has appointed new Board members to its restructured Advisory and Strategy Boards. The move aims to underline the global Trade Association’s commitment to the region, where it continues to offer support in response to the current situation in the Middle East. The decision follows a review of the Association’s strategic priorities, which are […]

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]]> Campaign Saudi Briefing: Leaders discuss transparency, AI tools, content and culture https://campaignme.com/campaign-saudi-briefing-leaders-talk-future-trends-transparency-ai-tools-content-and-culture/ Thu, 16 Oct 2025 19:09:47 +0000 https://campaignme.com/?p=110458 Campaign Middle East has successfully concluded its Campaign Saudi Briefing: Media and Marketing 2025 event in Riyadh, Saudi Arabia. The event welcomed close to 200 of the biggest names in the Kingdom’s brand and marketing landscape, including advertisers, agency leaders and adtech founders at the Sheraton Riyadh Hotel and Towers on 16 October for a […]

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]]> Meet 24 marketing leaders at the Campaign Saudi Briefing this October https://campaignme.com/meet-24-marketing-leaders-at-the-campaign-saudi-briefing-this-october/ Mon, 06 Oct 2025 09:33:52 +0000 https://campaignme.com/?p=109733 This October, the Campaign Saudi Briefing: Media & Marketing returns to Riyadh, bringing 24 industry leaders who will share their expertise on a variety of top-of-mind topics within media and marketing in Saudi Arabia. On Thursday, 16 October, at Sheraton Riyadh Hotel and Towers, Campaign Middle East will host the Kingdom’s marketers to discuss topics […]

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]]> APCO appoints new MENA leadership with an eye on growth https://campaignme.com/apco-appoints-new-mena-leadership-with-an-eye-on-growth/ Tue, 11 Mar 2025 06:40:21 +0000 https://campaignme.com/?p=97736 Global advisory and advocacy firm APCO has appointed a new leadership structure for its Middle East and North Africa (MENA) operations, laying the foundations for further growth in 2025 and beyond. Samer El Hachem, currently serving as Chief Operating Officer for the region, will step into the role of Deputy President for MENA, where he […]

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]]> The MENA Power List 2024 https://campaignme.com/the-mena-power-list-2024/ Fri, 25 Oct 2024 05:00:43 +0000 https://campaignme.com/?p=90225 Campaign Middle East’s annual MENA Power List is back in its 2024 iteration, and it is only getting bigger and better by the year. Experts with decades of experience, who have been instrumental in the evolution of marketing, advertising, creative, media, public relations, and communications across the Middle East have had their say. From keying […]

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]]> Campaigning for a sustainable lifestyle: Are we getting it right? https://campaignme.com/campaigning-for-a-sustainable-lifestyle-are-we-getting-it-right/ Fri, 18 Oct 2024 08:42:45 +0000 https://campaignme.com/?p=91181  The UAE government is on a mission: to build a greener and more sustainable economy. Its ‘Green Agenda’ shows how it will achieve this. Other countries in the region are on the same trajectory: Saudi Arabia has its transformative Vision 2030, Oman has defined its 2040 Vision, while Qatar has outlined its Green Growth Pathway.  […]

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]]> The MENA Power List 2024: Purpose-driven leadership, by APCO’s Mamoon Sbeih https://campaignme.com/the-mena-power-list-2024-purpose-driven-leadership-navigating-menas-advisory-landscape-apcos-mamoon-sbeih/ Thu, 10 Oct 2024 13:15:16 +0000 https://campaignme.com/?p=90859 TITLE: President, MENA, APCO YEARS IN THE ROLE: 18+ years OTHER ROLES: Member of APCO’s Global Executive Committee since 2017; Advisory Board Member at Columbia University School of Professional Studies in New York; Member at PageUp at Page (The Arthur W. Page Society) He also completed the Corporate Leadership Programme at Harvard Business School. POWER […]

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]]> Keeping up with AI: We need to move fast https://campaignme.com/keeping-up-with-ai-we-need-to-move-fast/ Fri, 05 Jul 2024 07:12:17 +0000 https://campaignme.com/?p=86728 We are at an inflection point in the communications industry. The recent boom in artificial intelligence (AI) is transforming the sector, ushering in an unfamiliar but exciting era. This technological revolution presents a wealth of opportunities in data, personalisation, and strategising. But it also introduces critical challenges. The winners of this trend will be those […]

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]]> APCO drops letters off its logo for a new brand identity https://campaignme.com/apco-drops-letters-off-its-logo-for-a-new-brand-identity/ Thu, 22 Feb 2024 11:30:42 +0000 https://campaignme.com/?p=77116 PR agency APCO has launched a new brand identity as part of its 40th anniversary celebrations. The rebrand will see APCO drop Worldwide as part of its name and logo. According to the company, the step has been taken since APCO has established a “significant global presence”. It also mentioned this will “reinforce that actions speak […]

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