Anthem Archives - Campaign Middle East

Coca-Cola and Rahma Riad release Middle East football anthem for FIFA World Cup

Anup Oommen — Wed, 10 Jun 2026 07:10:07 +0000

Acclaimed artist Rahma Riad has dropped a new anthem celebrating the passion and pride of football fans across the Middle East ahead of the FIFA World Cup 2026, the world’s biggest football tournament this summer. The song called ‘First Among the Best’, has been recorded in collaboration with Coca-Cola, an official FIFA World Cup 2026™ […]

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Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Anup Oommen — Tue, 09 Jun 2026 10:50:36 +0000

As Jordan prepares to enter the FIFA World Cup for the first time in the country’s history, Jordanian telecom brand Umniah by Beyon has launched ‘Darb El Asateer‘ – The Journey of Legends – a large-scale musical production bringing together legendary and emerging Jordanian voices in what the brand describes as a tribute to the country’s […]

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Those That Do appoints Claire Sutton as Creative Director effective immediately

Anup Oommen — Wed, 24 Sep 2025 05:00:21 +0000

Independent full-service creative agency, Those That Do, has appointed award-winning art director and designer, Claire Sutton, as its new Creative Director, bolstering the agency’s creative offering. In the newly created role Sutton will lead creative delivery for Those That Do clients across its offices in Sydney, Melbourne, London and Dubai, overseeing creative direction and leading the […]

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Shaq tackles singing in Khaleeji in Yas Island video

Ishwari Khatu — Wed, 12 Jun 2024 07:12:31 +0000

Shaquille O’Neal trades shooting hoops in the favour of dropping bars – in Arabic. The NBA star featured in the Yas Island Abu Dhabi’s latest instagram video which saw him singing in Khaleeji Arabic. The song O’neal sings is Yas Island’s latest summer anthem, just launched this year. View this post on Instagram […]

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UniLever’s Anthem through a Face Mask

Nadeem Quraishi — Thu, 20 Aug 2020 07:36:00 +0000

The Covid-19 pandemic has had a severe impact on the world, including Pakistan, where the virus has claimed over 6,000 lives and left a far-reaching socioeconomic crisis in its wake. Every year, on Independence Day, the sound of the anthem echoes across the country. This year, in light of the Coronavirus, this performance features acclaimed […]

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National Food Industries Company – Luna

Campaign Staff — Sun, 08 Sep 2013 07:56:04 +0000

Luna, the Saudi Arabian evaporated milk brand, has undergone a brand rejuvenation and is being repositioned as a premium product, moving it away from its past as a value-for-money purchase. Project Luna Evaporated Milk Client National Food Industries Company Ltd Agency Anthem Executive creative director Mark Ringer Creative director Andrew Charles Copywriter Mark Ringer Art […]

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