Anghami Archives - Campaign Middle East https://campaignme.com/tag/anghami/ Mon, 25 May 2026 08:23:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Anghami Archives - Campaign Middle East https://campaignme.com/tag/anghami/ 32 32 Anghami appoints Elie Chammas as Head of Advertising & Brand Studios https://campaignme.com/anghami-appoints-elie-chammas-as-head-of-advertising-brand-studios/ Mon, 25 May 2026 08:23:19 +0000 https://campaignme.com/?p=122510 Anghami has picked Elie Chammas for the role of Head of Advertising & Brand Studios at the Arab-first audio media platform. Chammas brings more than 16 years of experience to the role, with a career spanning leadership roles at prominent media publishers, platforms and ad tech agencies. At Anghami, he will focus on helping brands […]

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]]> How brands will win the next world cup through sound and the scroll https://campaignme.com/how-brands-will-win-the-next-world-cup-through-sound-and-the-scroll/ Wed, 13 May 2026 13:08:00 +0000 https://campaignme.com/?p=121987 Every four years, the world doesn’t just watch football; it feels it. In the Middle East and North Africa (MENA) region, that feeling has evolved into something far more layered. The World Cup is no longer a distant global event; it is a cultural state of mind the region actively shapes. Yet while the scale […]

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]]> The platform updates you need to know from April 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-april-2026/ Thu, 30 Apr 2026 10:15:22 +0000 https://campaignme.com/?p=121312 Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from April 2026. Here are the key highlights: Spotify: Behind every great song is a complex web of people, stories, and inspirations that span genres and decades. Spotify is bringing those relationships to the forefront of the listening experience […]

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]]> Song without beats powers Magdi Yacoub donation campaign https://campaignme.com/song-without-beats-powers-magdi-yacoub-donation-campaign/ Thu, 16 Apr 2026 12:37:53 +0000 https://campaignme.com/?p=120659 Magdi Yacoub Heart Foundation has launched its ‘The Most Important Beat’ beat campaign, a fundraising initiative geared towards children suffering from Congenital Heart Disease (CHD). The Foundation, together with Publicis Middle East, collaborated with Anghami to bring together two stars from the region, Abu and Dina El Sherbiny, to highlight the condition and drive support […]

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]]> Anghami brings seven Arab musicians to release song on connection, community https://campaignme.com/anghami-brings-seven-arab-musicians-to-release-song-on-connection-community/ Tue, 14 Apr 2026 09:40:33 +0000 https://campaignme.com/?p=120497 Leading artists from across the Arab world have come together on Anghami to release Aktar Men Ayya Waqt (More Than Ever), a timely track reflecting a shared moment of emotion, connection, and resilience across the region. Launching on Anghami, the track brings together voices from across the Middle East, featuring AbdulAziz Louis, Aseel Hameem, Bader […]

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]]> OSN+ launches music-led campaign built around its biggest genres https://campaignme.com/osn-launches-music-led-campaign-built-around-its-biggest-genres/ Fri, 27 Mar 2026 09:54:33 +0000 https://campaignme.com/?p=118273 OSN+ has launched a music-led campaign, unveiling a multi-genre brand anthem built around its core content genres. The initiative introduces a distinctive sonic identity for the platform and signals a new approach to platform-level storytelling, with music at its heart. Blending drama, horror, thriller, action and comedy within one cohesive composition, the anthem was designed […]

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]]> The platform updates you need to know from March 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-march-2026/ Thu, 26 Mar 2026 05:00:43 +0000 https://campaignme.com/?p=118214 Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from March. Here are the key highlights: Meta: Meta is making a significant change to how we define and report “clicks” in our attribution tools. In the current approach, Meta, like other social platforms, has historically counted a wide […]

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]]> Anghami, Cyanite partner to enhance music discovery with AI-powered metadata https://campaignme.com/anghami-cyanite-partner-to-enhance-music-discovery-with-ai-powered-metadata/ Wed, 25 Mar 2026 14:10:35 +0000 https://campaignme.com/?p=118168 Anghami, a leading music and entertainment streaming platform in the MENA region, has partnered with Cyanite to enrich 2.5 million songs using AI-generated music metadata. By integrating Cyanite’s auto-tagging API, Anghami has enhanced its catalogue with detailed audio-based metadata across mood, genre, energy, instrumentation, and more. This structured data layer feeds directly into Anghami’s internal […]

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]]> The platform updates you need to know from February 2026 https://campaignme.com/the-platform-updates-you-need-to-know-from-february/ Fri, 27 Feb 2026 08:37:03 +0000 https://campaignme.com/?p=117010 Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from February. Here are the key highlights: LinkedIn AI skills are everywhere right now – but proving how to use the tools is another story. LinkedIn is partnering with leading AI innovators including Lovable, Relay.app, Descript and Replit to […]

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]]> This Ramadan, ride the change with Anghami https://campaignme.com/this-ramadan-ride-the-change-with-anghami/ Thu, 26 Feb 2026 05:09:26 +0000 https://campaignme.com/?p=116966 Ramadan has always shaped how audiences across the Middle East think, feel and connect. But in recent years, the Holy Month has evolved into something more defining: a behavioural reset that influences not just daily routines, but the type of content people actively seek, engage with and trust. For brands, this shift represents one of […]

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