Andrew Peacock Archives - Campaign Middle East https://campaignme.com/tag/andrew-peacock/ Thu, 26 Jun 2025 12:30:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Andrew Peacock Archives - Campaign Middle East https://campaignme.com/tag/andrew-peacock/ 32 32 P&O Ferries, Impact BBDO launch ‘Travel without the travel’ campaign https://campaignme.com/po-ferries-impact-bbdo-launch-travel-without-the-travel-campaign/ Thu, 26 Jun 2025 10:00:37 +0000 https://campaignme.com/?p=104492 P&O Ferries has launch its latest brand campaign, Travel Without the Travel, in partnership with Impact BBDO,  aimed at emotionally re-engaging consumers and expanding market share — particularly among a younger, more adventurous demographic. The new campaign is grounded in the insight that emotional storytelling significantly outperforms rational messaging — by a factor of 2.5 […]

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