And Us Archives - Campaign Middle East https://campaignme.com/tag/and-us/ Wed, 23 Jul 2025 10:39:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png And Us Archives - Campaign Middle East https://campaignme.com/tag/and-us/ 32 32 Lay’s Wavy questions ‘snack rules’ with ‘Any Time is Wavy Time’ campaign https://campaignme.com/lays-wavy-questions-snack-rules-with-any-time-is-wavy-time-campaign/ Tue, 22 Jul 2025 05:30:16 +0000 https://campaignme.com/?p=105773 Lay’s Wavy has challenged the conventional snacking norms by positioning itself as the go-to snack for any time of the day in its latest ‘Any Time is Wavy Time’ campaign. The campaign, which was brought to life in partnership with creative and influencer agency AndUs, primarily included a digital stunt and an influencer-first activation. Qraft […]

The post Lay’s Wavy questions ‘snack rules’ with ‘Any Time is Wavy Time’ campaign appeared first on Campaign Middle East.

]]> Here’s Campaign Middle East’s Saudi ‘Work’ picks https://campaignme.com/heres-campaign-middle-easts-saudi-work-picks/ Mon, 05 May 2025 13:49:38 +0000 https://campaignme.com/?p=101780 Campaign Middle East features an annual double-page spread of selected Work from the Kingdom in its Saudi Arabia Report. Here is the 2025 round-up of some ‘made-for-KSA, by-KSA’ campaigns, featuring Saudi work from Riyadh Season, Rexona Arabia and the Saudi Arabian Football Federation, HungerStation, Foodics, Budget Saudi, Beyond ONE – Virgin Mobile KSA, Disney+ MENA, […]

The post Here’s Campaign Middle East’s Saudi ‘Work’ picks appeared first on Campaign Middle East.

]]> Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team https://campaignme.com/rexona-%e2%80%bfand-us-highlight-unstoppable-spirit-of-saudi-womens-football-team/ Fri, 31 Jan 2025 11:15:00 +0000 https://campaignme.com/?p=95421 Rexona, in partnership with the Saudi Arabian Football Federation (SAFF), has unveiled a bold debut campaign, We’re Coming, crafted by creative agency ‿and us,  celebrating the unstoppable determination of the Saudi Arabia Women’s National Football Team. The campaign showcases the team’s grit, resilience and relentless pursuit of their goals as they continue to break boundaries and […]

The post Rexona, ‿and us highlight ‘unstoppable spirit’ of Saudi women’s football team appeared first on Campaign Middle East.

]]> The Annual 2024: Top 20 digital and integrated campaigns https://campaignme.com/the-annual-2024-top-20-digital-and-integrated-campaigns/ Thu, 26 Dec 2024 14:17:34 +0000 https://campaignme.com/?p=93992 As part of Campaign Middle East’s The Annual 2024 issue, we’ve rounded up the Top 20 integrated and digital campaigns that defined 2024. From eye-catching stunts to AI-generated variations, these campaigns highlight some of the region’s creative and impactful marketing efforts across various platforms. The top 20 integrated and digital campaigns list is part of […]

The post The Annual 2024: Top 20 digital and integrated campaigns appeared first on Campaign Middle East.

]]> Squatwolf kicks off Dubai store with squat challenges and activations https://campaignme.com/squatwolf-kicks-off-dubai-store-with-squat-challenges-and-activations/ Mon, 11 Nov 2024 10:54:48 +0000 https://campaignme.com/?p=91916 Squatwolf, a fitness and gym wear brand, marked the opening of its first store in Dubai Mall with an innovative activation that connected community engagement with a competitive edge. Situated on the mall’s second floor near Reel Cinema, Squatwolf’s flagship location launched with the “Beat Yesterday’s Squat Record” challenge, inviting influencers, athletes, and fans to […]

The post Squatwolf kicks off Dubai store with squat challenges and activations appeared first on Campaign Middle East.

]]> Industry experts share their favourite unskippable ads https://campaignme.com/industry-experts-share-their-favourite-unskippable-ads/ Mon, 15 Jul 2024 07:26:11 +0000 https://campaignme.com/?p=87116 We asked industry experts what the last ad they watched without skipping. One that made them skip the (metaphorical) skip button to watch and engage till the end. Whether the ad popped on TV, YouTube or any social platform, here are all the ads that industry experts find unskippable. WoMen’s Football – Orange France Where: […]

The post Industry experts share their favourite unskippable ads appeared first on Campaign Middle East.

]]> Top 10 account wins in the region across 2023 https://campaignme.com/top-10-account-wins-in-the-region-across-2023/ Fri, 22 Dec 2023 10:00:45 +0000 https://campaignme.com/?p=73935 1 Pizza Hut  In January, Publicis Middle East, an advertising agency under Publicis Groupe, won the Pizza Hut account for the region, after a competitive pitch process that took place over several months. As the lead creative agency partner, Publicis Middle East works closely with Pizza Hut on its market strategy, creative communication campaigns and positioning […]

The post Top 10 account wins in the region across 2023 appeared first on Campaign Middle East.

]]> Cannes winners receive their Lions in Dubai ceremony https://campaignme.com/cannes-winners-recieve-their-lions-in-dubai-ceremony/ Thu, 28 Sep 2023 08:30:28 +0000 https://campaignme.com/?p=69286 Celebrating this year’s winners at Cannes, Motivate Media Group and Motivate Val Morgan, official UAE representatives of the Cannes Lions Festival of Creativity, hosted an awards ceremony on September 12.  As part of the awards ceremony, Motivate Group’s Managing Partner and Group Editor-in-Chief, Ian Fairservice and Motivate Val Morgan’s Chief Operating Officer, Avinash Udeshi presented […]

The post Cannes winners receive their Lions in Dubai ceremony appeared first on Campaign Middle East.

]]> And Us Wins Gold at the UAE Young Lions Digital Competition 2023 https://campaignme.com/and-us-wins-gold-at-the-uae-young-lions-digital-competition-2023/ Thu, 09 Mar 2023 10:00:34 +0000 https://campaignme.com/?p=58702 The 20th  edition of the esteemed UAE Young Lions Digital Competition, hosted by Motivate Media Group and Motivate Val Morgan – the official UAE representatives of the Cannes Lions International Festival of Creativity, witnessed 21 teams across 15 agencies compete on Saturday, 4 March 2023. The Judging and Awards Ceremony followed on Wednesday, 8 March  2023, with […]

The post And Us Wins Gold at the UAE Young Lions Digital Competition 2023 appeared first on Campaign Middle East.

]]> Hardee’s and ‿ and us show what AI can’t do https://campaignme.com/hardees-shows-what-ai-cant-do-with-its-unaimaginable-campaign/ Wed, 11 Jan 2023 11:00:47 +0000 https://campaignme.com/?p=57073 By Jalaja Ramanunni Not ready for AI to take over everything just yet? We hear you. And here’s a campaign for you. AI is the word du jour, the topic of the moment. Everyone is talking about AI and its capability. Thanks to the next generation Chatbot GPT and DALL-E platforms, industry leaders, tech leaders, […]

The post Hardee’s and ‿ and us show what AI can’t do appeared first on Campaign Middle East.

]]>