AMSI Archives - Campaign Middle East https://campaignme.com/tag/amsi/ Tue, 20 Oct 2020 12:11:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png AMSI Archives - Campaign Middle East https://campaignme.com/tag/amsi/ 32 32 MBC Group’s Ramadan 2020… And The Story Keeps Getting Better. https://campaignme.com/mbc-groups-ramadan-2020-and-the-story-keeps-getting-better/ Thu, 07 May 2020 07:09:47 +0000 https://campaignme.com/?p=24370 Following up on the update posted at the beginning of Ramadan, the latest research figures spanning the first 10 days of the Holy Month show that MBC Group’s #STAY_AT_HOME operation is still continuing to chart a remarkable, ongoing growth trajectory. With higher numbers being registered across all performance fronts (TRPs, Ratings, Time Spent, Users and […]

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]]> MBC GROUP’S RAMADAN 2020 – A Superlative Record-Setting Season https://campaignme.com/mbc-groups-ramadan-2020-a-superlative-record-setting-season/ Thu, 30 Apr 2020 11:45:32 +0000 https://campaignme.com/?p=23875 As forecasted earlier, the surges in TV and VOD viewership due to the Covid-19 #STAY_AT_HOME situation have resulted in the region’s leading broadcasters achieving record performance figures. The latest research spanning the first week of the Holy Month shows significant and ongoing increases in the time spent on MBC Group’s flagship TV Channels, as well […]

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]]> MBC GROUP – Hosting a Record-Breaking Ramadan Television Season https://campaignme.com/mbc-group-hosting-a-record-breaking-ramadan-television-season/ Tue, 28 Apr 2020 08:07:29 +0000 https://campaignme.com/?p=23705 Aligned with the projected growth forecasts shared earlier, the latest research findings spanning the first 2 days of the Holy Month clearly depict how the increases in TV viewership due to the Covid-19 #STAY_AT_HOME situation have resulted in a record-breaking Ramadan 2020 performance from the region’s leading broadcasters. With significant surges across the board in […]

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]]> Ramadan 2020 – Raising the bar like never before; Shahid more than doubling its plays in MENA https://campaignme.com/ramadan-2020-raising-the-bar-like-never-before-shahid-more-than-doubling-its-plays-in-mena/ Mon, 27 Apr 2020 08:00:05 +0000 https://campaignme.com/?p=23507 Viewing the latest research data covering the beginning of the holy month, we can clearly see that the unprecedented increase in VOD viewership due to the Covid-19 #Stay_at_home situation has resulted in a record-breaking Ramadan 2020 performance for MBC Group’s Shahid.net. Registering significant surges in both “Users” and “Plays” (Vs. Ramadan 2019), there has never […]

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]]> Debugging TV Myths During Ramadan https://campaignme.com/debugging-tv-myths-during-ramadan/ Sun, 26 Apr 2020 07:10:39 +0000 https://campaignme.com/?p=23441 Stepping into the Holy Month of Ramadan, AMSI’s latest report sheds light on some common misconceptions, to offer you a very informative guide on how MBC Group can help brands create impactful TV advertising during this peak period. By cutting through the clutter with increased ratings/time spent, MBC Group through their valuable network of TV […]

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]]> MBC Group – Hot on the heels of COVID-19 TV consumption increase, Ramadan is trending to be the biggest ever https://campaignme.com/mbc-group-hot-on-the-heels-of-covid-19-tv-consumption-increase-ramadan-is-trending-to-be-the-biggest-ever/ Thu, 23 Apr 2020 06:41:46 +0000 https://campaignme.com/?p=23373 Ramadan has always been the month which delivers the greatest impact to brands and TV advertisers across the Arab world. With the Holy Month just around the corner, MBC Group’s Covid-19 induced #STAY_AT_HOME initiative is anticipating record-breaking TV and VOD viewership figures during the upcoming Ramadan 2020 season. For the highest-impact advertising opportunities, look no […]

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]]> MBC Group – Tuning into another week of the ultimate in TV Entertainment https://campaignme.com/mbc-group-tuning-into-another-week-of-the-ultimate-in-tv-entertainment/ Wed, 15 Apr 2020 06:58:54 +0000 https://campaignme.com/?p=23036 In closely monitoring the evolution of the Covid-19 situation and its precise and ongoing impact on TV Advertising, the latest weekly data findings (For the period spanning March 29-April 4) are once again indicative of MBC Group’s unmatched leadership and potential for advertisers. Gaining the lion’s share of Arab viewer’s attention, we can once again […]

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]]> MBC Group – The Destination for Entertainment Content Amongst Arabs in the UAE https://campaignme.com/mbc-group-the-destination-for-entertainment-content-amongst-arabs-in-the-uae/ Sun, 12 Apr 2020 07:34:33 +0000 https://campaignme.com/?p=22871 In this fifth installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we examine data findings from the UAE complied over the last 2 weeks of March compared to the same period in February 2020. These depict how the ever-increasing appetite for MBC Groups’ entertainment content across all of its […]

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]]> MBC Group – An indispensable companion during hard times https://campaignme.com/mbc-group-an-indispensable-companion-during-hard-times/ Sun, 05 Apr 2020 08:08:16 +0000 https://campaignme.com/?p=22702 In this third installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we take a closer look at data findings which illustrate how MBC Group has firmly established itself as a trusted companion to Saudi audiences seeking premium entertainment during these testing times. Arabian Media Services International (AMSI) is […]

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]]> The Impact of Covid-19 on TV Content Consumption in KSA https://campaignme.com/the-impact-of-covid-19-on-tv-content-consumption-in-ksa/ Wed, 01 Apr 2020 06:16:40 +0000 https://campaignme.com/?p=22596 In this second installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we take a closer look at data findings from MBC Group focused on how the pandemic has brought about significant changes to TV Content Consumption behaviors in KSA. Arabian Media Services International (AMSI) is a part of […]

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