amp Archives - Campaign Middle East https://campaignme.com/tag/amp/ Thu, 22 Jan 2026 15:19:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png amp Archives - Campaign Middle East https://campaignme.com/tag/amp/ 32 32 Amp turns McLaren’s race data into a MasterCard sonic anthem https://campaignme.com/amp-turns-mclarens-race-data-into-a-mastercard-sonic-anthem/ Thu, 15 Jan 2026 15:59:23 +0000 https://campaignme.com/?p=114589 Sonic branding agency amp collaborated with MasterCard to bring its new sonic identity in the form of an anthem to life that marks its title sponsorship with McLaren Racing. The anthem was first launched and brought to the public eye during the Abu Dhabi Formula 1 Grand Prix, the final race of the 2025 season, […]

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]]> Reiner Erlings joins Amp as Managing Director https://campaignme.com/reiner-erlings-joins-amp-as-managing-director/ Mon, 18 Nov 2024 13:52:59 +0000 https://campaignme.com/?p=92475 Amp, part of Landor Group, has announced the appointment of Reiner Erlings as Managing Director for the Middle East and APAC. In this role, Erlings will lead Amp’s further expansion into the regions, focusing on sonic branding solutions that meet the needs of both markets. With more than 18 years of experience with sonic branding […]

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]]> Brands’ guide to building a sonic strategy https://campaignme.com/brands-guide-to-building-a-sonic-strategy/ Mon, 01 Jul 2024 06:05:38 +0000 https://campaignme.com/?p=85976 Sonic branding is a rapidly evolving field shaping the future of brand expression and customer engagement. Reiner Erlings, Executive Director of Sonic Branding at Landor and amp explores three key considerations brands should be aware of when approaching a new sonic strategy. Ranging from the importance of a multi-sensory branding approach and cultural authenticity to […]

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]]> WPP’s Landor & Fitch acquires amp sonic branding agency https://campaignme.com/landor-fitch-acquires-amp-sonic-branding-agency/ Wed, 17 May 2023 07:55:41 +0000 https://campaignme.com/?p=61983 By Jalaja Ramanunni WPP Group’s design consultancy Landor & Fitch has acquired the sonic branding company ‘amp’. The acquisition will bolster its AI-powered experiential branding offerings. Sonic branding is not a new area for Landor & Fitch. “We have been working with sonic branding for a while. With the acquisition of amp, we are looking at […]

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