Amira Sajwani Archives - Campaign Middle East https://campaignme.com/tag/amira-sajwani/ Thu, 18 Dec 2025 14:39:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Amira Sajwani Archives - Campaign Middle East https://campaignme.com/tag/amira-sajwani/ 32 32 How DAMAC Islands 2 leveraged Bollywood and more for a sold-out project launch https://campaignme.com/how-damac-islands-2-leveraged-bollywood-and-more-for-a-sold-out-project-launch/ Thu, 18 Dec 2025 13:45:57 +0000 https://campaignme.com/?p=113366 This November, DAMAC Properties grew its portfolio of properties with the launch of DAMAC Islands 2. The launch marks the seventh master community by DAMAC in Dubai. DAMAC Islands 2 draws its inspiration from eight dream destinations: Antigua, Bahamas, Barbados, Bermuda, Cuba, Maui, Mauritius and Tahiti. DAMAC launched the project with an omnichannel campaign that […]

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]]> DAMAC’s Riverside Views Capri One sells out at launch – here’s how it was done https://campaignme.com/damacs-riverside-views-capri-one-sells-out-at-launch-heres-how-it-was-done/ Thu, 04 Sep 2025 08:00:18 +0000 https://campaignme.com/?p=108087 DAMAC Properties launched its Capri One at DAMAC Riverside Views in August, accompanied by a multi-channel marketing strategy, running through September. Through a cohesive marketing strategy that encompassed out-of-home (OOH), digital and social media, press and media relations, on-ground events and CRM and direct marketing, the property sold-out at the launch event on 27 August. […]

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]]> The brand strategy behind DAMAC’s Chelsea Residences https://campaignme.com/the-brand-strategy-behind-damacs-chelsea-residences/ Thu, 08 May 2025 09:42:18 +0000 https://campaignme.com/?p=101931 DAMAC Properties has revealed its Chelsea Residences by DAMAC, its residential development born from its global partnership with Chelsea FC. The branded homes aim to blend Chelsea’s heritage with DAMAC’s luxury credentials. Campaign Middle East spoke with Amira Sajwani, Managing Director of Sales & Development of DAMAC Properties and Todd Kline, President – Commercial, Chelsea […]

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]]> Why is Dubai’s DAMAC brand featuring on Chelsea FC shirts for the 24/25 season? https://campaignme.com/damac-chelsea-fc-team-up-for-football-themed-branded-residences-in-dubai/ Thu, 01 May 2025 04:40:49 +0000 https://campaignme.com/?p=101567 Dubai-headquartered real estate developer DAMAC Properties has revealed a long-term global partnership with Chelsea Football Club. As part of the partnership, ultra-modern football-themed branded residences called Chelsea Residences by DAMAC are being designed and launched in partnership with Chelsea FC in Dubai. To celebrate the launch of the first-ever Chelsea football club branded residences, DAMAC […]

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