Amina Taher Archives - Campaign Middle East https://campaignme.com/tag/amina-taher/ Wed, 01 Apr 2026 10:01:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Amina Taher Archives - Campaign Middle East https://campaignme.com/tag/amina-taher/ 32 32 PRCA MENA appoints board members to restructured Advisory and Strategy Boards https://campaignme.com/prca-mena-appoints-board-members-to-restructured-advisory-and-strategy-boards/ Wed, 01 Apr 2026 10:01:48 +0000 https://campaignme.com/?p=118485 PRCA MENA has appointed new Board members to its restructured Advisory and Strategy Boards. The move aims to underline the global Trade Association’s commitment to the region, where it continues to offer support in response to the current situation in the Middle East. The decision follows a review of the Association’s strategic priorities, which are […]

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]]> Bold bets: Marketers and industry leaders share focus areas for 2026 https://campaignme.com/bold-bets-marketers-and-industry-leaders-share-focus-areas-for-2026/ Wed, 11 Feb 2026 10:38:05 +0000 https://campaignme.com/?p=116089 After 12 months of testing, experimenting, and trying out new platforms, technologies and tools in search of better outcomes, client-side marketers and industry leaders are now calling for 2026 to be a year of focus. Some of the most respected voices across the brand and marketing landscape speak to Campaign Middle East about turning away […]

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]]> The Marketing Society, PRCA MENA, MEPRA, mentl launch mental health charter https://campaignme.com/the-marketing-society-prca-mena-mepra-mentl-launch-mental-health-charter/ Tue, 18 Nov 2025 07:24:03 +0000 https://campaignme.com/?p=111998 A coalition of marketing and communications industry bodies across the GCC region, including The Marketing Society, PRCA MENA and Middle East Public Relations Association (MEPRA) as well as mentl have launched the Mental Health Charter 2025. The charter intends to be a roadmap designed to address the urgent mental health challenges facing the sector while […]

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]]> MCN, The Marketing Society partner to champion sustainability at Changemakers Conference https://campaignme.com/mcn-the-marketing-society-partner-to-champion-sustainability-at-changemakers-conference/ Thu, 06 Nov 2025 05:30:38 +0000 https://campaignme.com/?p=111423 The Middle East Communications Network (MCN) has joined forces with The Marketing Society to champion sustainability as the headline partner for its flagship Changemakers Conference, taking place on 6 November 2025 at the Museum of the Future, Dubai. This year’s theme, Challenge, calls on marketers and business leaders to rise to the defining issues shaping […]

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]]> ‘The Leadership Accelerator’ supports female leaders into senior roles https://campaignme.com/the-leadership-accelerator-supports-female-leaders-into-senior-roles/ Mon, 01 Sep 2025 09:34:15 +0000 https://campaignme.com/?p=107828 The Marketing Society UAE has today announced the launch of The Leadership Accelerator by Think Equal, a prestigious six-month programme designed to propel 12 outstanding female leaders in marketing and communications into senior leadership positions. Created in response to the growing need for greater representation of women at the top of the industry, The Leadership […]

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]]> Wio Bank celebrates EWD with unscripted brand film https://campaignme.com/wio-bank-celebrates-ewd-with-unscripted-brand-film/ Fri, 29 Aug 2025 10:35:47 +0000 https://campaignme.com/?p=107702 Wio Bank has launched a new campaign for Emirati Women’s Day (EWD) that combines a practical commitment to supporting female entrepreneurs with a creative celebration of women inside its organisation. To mark the occasion, the UAE’s first platform bank is offering new female Emirati customers a six-month free subscription to Wio Business and Wio Personal. […]

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]]> CMO Barometer: Marketers delve into AI, EQ and ‘the dichotomy of marketing’ https://campaignme.com/cmo-barometer-marketers-delve-into-ai-eq-and-the-dichotomy-of-marketing/ Mon, 07 Apr 2025 04:30:32 +0000 https://campaignme.com/?p=99184 Marketers have stated that artificial intelligence (AI), emotional intelligence within leadership, as well as marketing craft: finding the balance between short-term performance metrics and long-term brand-building remain their top areas of focus, according to the latest CMO Barometer research released in March 2025. The CMO Barometer is an annual study that surveys top marketers and […]

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]]> Etihad boards Katrina Kaif as brand ambassador https://campaignme.com/etihad-boards-katrina-kaif-as-brand-ambassador/ Wed, 13 Sep 2023 07:30:28 +0000 https://campaignme.com/?p=68319 Etihad Airways has announced its partnership with Bollywood actress Katrina Kaif as its new ambassador. The partnership marks Kaif’s second collaboration with Etihad. The actress previously partnered with the airlines in 2010 to star in one its commercials. As the brand ambassador for Etihad, Katrina will be featured in a series of campaign videos that […]

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]]> Weaving with sound: Etihad’s sonic identity blends tradition and modernity https://campaignme.com/weaving-with-sound-etihads-sonic-identity-blends-tradition-and-modernity/ Thu, 10 Jun 2021 09:36:21 +0000 https://campaignme.com/?p=37397 By Sofia Serrano As a brand, in general, you always want to connect with people’s emotions and senses in a way that eventually can create loyalty towards your brand. “For this reason, for Etihad is always about the heart,” says Amina Taher, Vice President of Brand, Marketing and Partnerships at Etihad airways. She is explaining […]

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]]> Amina Taher joins The Marketing Society UAE regional board In Abu Dhabi expansion as it celebrates 5 years since launch https://campaignme.com/amina-taher-joins-the-marketing-society-uae-regional-board-in-abu-dhabi-expansion-as-it-celebrates-5-years-since-launch/ Wed, 26 May 2021 08:00:58 +0000 https://campaignme.com/?p=36828 The Marketing Society is pleased to welcome a new addition to its UAE board – Amina Taher, vice president brand, marketing and partnerships at Etihad Aviation Group.  With a genuine passion for business, communications and culture, Amina brings with her over 15 years of experience in brand and marketing both internationally and in the UAE. […]

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