amazon ads Archives - Campaign Middle East https://campaignme.com/tag/amazon-ads/ Fri, 16 Jan 2026 13:56:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png amazon ads Archives - Campaign Middle East https://campaignme.com/tag/amazon-ads/ 32 32 Creators HQ, Amazon Ads to launch Amazon Creators Foundry https://campaignme.com/creators-hq-amazon-ads-to-launch-amazon-creators-foundry/ Tue, 13 Jan 2026 13:51:34 +0000 https://campaignme.com/?p=114425 Creators HQ, the UAE’s first dedicated creators’ hub, has partnered with Amazon Ads to launch Amazon Creators Foundry, a new initiative aimed at helping UAE-based content creators turn their ideas into scalable product businesses on Amazon.ae. Announced during the fourth edition of the 1 Billion Followers Summit, the programme reflects how the creator economy in […]

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]]> World’s leading creative minds to converge in Riyadh for Athar Festival 2025 https://campaignme.com/worlds-leading-creative-minds-to-converge-in-riyadh-for-athar-festival-2025/ Tue, 14 Oct 2025 04:00:31 +0000 https://campaignme.com/?p=110283 All eyes are on Riyadh as leaders, decision makers, game-changers, young professionals, and emerging talent from all over are set to converge at Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry. Among them is a powerhouse lineup of over 200 leading creative and inspirational minds representing some of […]

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]]> How retail media drives rapid purchase decisions: Amazon report https://campaignme.com/amazon-report-reveals-how-retail-media-drives-rapid-purchase-decisions/ Fri, 26 Sep 2025 15:00:30 +0000 https://campaignme.com/?p=109222 Most CPG shoppers in the UAE and Saudi Arabia are completing their purchases in less than a day, with digital retail touchpoints shaping decisions across the entire funnel, according to an Amazon Ads report. The Amazon Ads whitepaper, Maximising Brand Impact Through Retail Media 3.0 in MENA, says, 72% of shoppers in the two markets […]

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]]> 22,000+ reasons why Kia’s SUV launch with Amazon Ads stood out in KSA https://campaignme.com/22000-reasons-why-kias-suv-launch-with-amazon-ads-stood-out-in-ksa/ Tue, 23 Sep 2025 06:30:35 +0000 https://campaignme.com/?p=108709 Launching a new SUV in today’s Saudi market is a test of relevance as much as engineering. Drivers are more digitally connected, more passion-led, and motivated by lifestyle as much as by performance. For Kia, introducing the latest Sportage meant moving beyond the familiar tropes of automotive marketing and instead building an experience that blurred […]

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]]> Athar Festival 2025 unveils boldest agenda to date for Saudi Arabia’s creative landscape https://campaignme.com/athar-festival-2025-unveils-biggest-boldest-programme-to-date-for-saudi-creative-landscape/ Wed, 03 Sep 2025 08:30:25 +0000 https://campaignme.com/?p=107961 Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has unveiled key highlights of its upcoming third edition including the new venue, programme, and a stellar speakers’ line up. The announcement was made during a press conference led by Motivate Media Group and TRACCS, in the presence of partners […]

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]]> Mastercard and OSN+ break the rules of traditional retail advertising with Amazon Ads https://campaignme.com/mastercard-and-osn-break-the-rules-of-traditional-retail-advertising-with-amazon-ads/ Wed, 25 Jun 2025 07:00:14 +0000 https://campaignme.com/?p=104308 Neither brand, Mastercard nor OSN+, sells any physical products through Amazon, yet both orchestrated compelling campaigns that turned Amazon’s touchpoints into their playground and helped them reach and engage new audiences in MENA. Their success stories reveal how Amazon’s first-party signals and insights combined with their creative canvas solutions are redefining what’s possible in advertising, […]

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]]> Amazon Ads launches Twitch Creator Sponsorships to unlock creator-driven brand engagement https://campaignme.com/amazon-ads-launches-twitch-creator-sponsorships-to-unlock-creator-driven-brand-engagement/ Fri, 30 May 2025 10:43:58 +0000 https://campaignme.com/?p=103167 Amazon Ads in the Middle East, North Africa and Turkey unveils Twitch Creator Sponsorships, a new set of sponsorship solutions that makes it easy for brands to collaborate with streamers and reach Twitch’s millions of monthly visitors, 70 per cent of whom are aged 18–34. The new solutions provide streamlined, authentic ways for brands to […]

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]]> Community and commerce: Weaving the story of Ramadan 2025 https://campaignme.com/community-and-commerce-weaving-the-story-of-ramadan-2025/ Mon, 27 Jan 2025 07:15:40 +0000 https://campaignme.com/?p=95163 Ramadan 2025 promises to be an important period for shoppers and brands, offering opportunities for meaningful connections, community gatherings, and religious commitments. As Ramadan observers prepare for fasting and celebration post the 30-day period, they gravitate towards trusted channels that can meet their evolving expectations for convenient services. This article explores insights derived from a […]

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]]> 11/11 & White Friday: A shopper’s paradise, a marketer’s opportunity https://campaignme.com/11-11-white-friday-a-shoppers-paradise-a-marketers-opportunity/ Mon, 04 Nov 2024 07:00:23 +0000 https://campaignme.com/?p=91699 As the holiday season approaches, shoppers in the UAE are gearing up for two eagerly awaited retail events in November: 11/11 and White Friday. This shopping season has become a cultural moment, offering deals and introducing customers to a myriad of new products. A recent study conducted by Amazon Ads in collaboration with Global Web […]

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]]> Unveiling retail media 3.0 at Amazon Ads Connected Worlds https://campaignme.com/unveiling-retail-media-3-0-at-amazon-ads-connected-worlds/ Tue, 01 Oct 2024 07:00:35 +0000 https://campaignme.com/?p=89891 Amazon Ads took centre stage once again with The Connected Worlds, hosted at the stunning Taj Exotica Resort & Spa in Dubai. Brands got a closer look at how their holistic retail media strategies can connect them with the right customers at the right moments with Amazon Ads. From engaging sessions on blending commerce, content, […]

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