AMAALA Archives - Campaign Middle East https://campaignme.com/tag/amaala/ Fri, 03 Jul 2026 09:09:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png AMAALA Archives - Campaign Middle East https://campaignme.com/tag/amaala/ 32 32 Mashreq, Majid Al Futtaim, Microsoft among The Marketing Society GCC Awards shortlists https://campaignme.com/mashreq-majid-al-futtaim-dct-abu-dhabi-red-sea-global-among-the-marketing-society-gcc-awards-shortlists/ Fri, 03 Jul 2026 07:03:52 +0000 https://campaignme.com/?p=124195 Mashreq Bank, Majid Al Futtaim, Red Sea Global, Microsoft, HSBC, Miral, Carrefour, Mercedes-Benz, PwC, du, Department of Culture and Tourism Abu Dhabi, Checkout.com and M42 are among the organisations shortlisted for the 2026 The Marketing Society GCC Awards. Launched in the UAE in 2023, The Marketing Society GCC Awards have quickly established themselves as one […]

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]]> Storytelling in Saudi Arabia: a bridge, not a brochure https://campaignme.com/storytelling-in-saudi-arabia-a-bridge-not-a-brochure/ Mon, 22 Dec 2025 07:46:51 +0000 https://campaignme.com/?p=113565 Building a regionally resonant global brand is akin to constructing a bridge between two worlds – anchored in local heritage yet stretching out and connecting with a worldwide audience. In the context of Saudi Arabia’s tourism destination brands, this endeavour requires a delicate equilibrium between cultural authenticity, storytelling and international appeal. Brett Armitage, Group Head […]

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]]> Elevating destination appeal with storytelling that honours places and people https://campaignme.com/elevating-destination-appeal-with-storytelling-that-honours-places-and-people/ Fri, 13 Jun 2025 09:47:48 +0000 https://campaignme.com/?p=103780 In today’s tourism landscape, travellers seek more than just beautiful places. They’re looking for a sense of connection; to the culture, to the people and to the storytelling that shapes the experience. They travel for the thrill of discovery, the warmth of human interaction and the feeling of arriving somewhere that stirs something profound within […]

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]]> Red Sea Development appoints Think Strawberry as GCC representative https://campaignme.com/red-sea-development-appoints-think-strawberry-as-gcc-representative/ Mon, 26 Sep 2022 12:44:42 +0000 https://campaignme.com/?p=53475 As part of its strategic expansion plan to build destination awareness, The Red Sea Development Company (TRSDC) has appointed Think Strawberries – a tourism representation company – as its partner across the GCC to develop the region’s outbound ultra-luxury travel market. Are you interested in improving your numbers game? Making content optimised for maximum returns […]

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