Alshaya Archives - Campaign Middle East https://campaignme.com/tag/alshaya/ Tue, 19 Aug 2025 07:37:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Alshaya Archives - Campaign Middle East https://campaignme.com/tag/alshaya/ 32 32 Stores, screens and more: Reinventing retail loyalty in the UAE’s phygital era https://campaignme.com/stores-screens-and-more-reinventing-retail-loyalty-in-the-uaes-phygital-era/ Tue, 19 Aug 2025 06:30:39 +0000 https://campaignme.com/?p=106803 The United Arab Emirates’ retail market is set to hit $139bn by 2028 with e-commerce sales reaching $17bn by 2027. Driven by the deep pockets of resident consumers, and enhanced by a lively tourism sector, the UAE’s shopping-hub credentials are long-established. But a new chapter in the tale is being written by digital shoppers who […]

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]]> A deep dive into Chipotle’s launch in the Middle East https://campaignme.com/a-deep-dive-into-chipotles-launch-in-the-middle-east/ Fri, 04 Oct 2024 09:35:10 +0000 https://campaignme.com/?p=90483 On Wednesday, 2 October, Chipotle opened its doors in Dubai with the launch of its first store in the UAE at The Beach in Jumeirah Beach Residences (JBR). The American Mexican-grill fast food chain partnered with international franchise retail operator Alshaya Group, and Merex Investment, a joint venture between Dubai Holding and Brookfield Asset Management, […]

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]]> New Balance expands footprint in region with first Qatar store https://campaignme.com/new-balance-expands-footprint-in-region-with-first-qatar-store/ Mon, 29 Apr 2024 10:25:53 +0000 https://campaignme.com/?p=81210 New Balance continues to expand in the region with its first store opening in Qatar. It says the opening “marks another key milestone in the brand’s regional commitment and journey towards expanding its retail footprint across MENA.” In partnership with franchise partner, Alshaya, New Balance inaugurated the store in Doha Festival City last week with the […]

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]]> Are no logos and no branding more effective? – Part 1 https://campaignme.com/are-no-logos-and-no-branding-more-effective-part-1/ Tue, 14 Nov 2023 06:00:25 +0000 https://campaignme.com/?p=72038 For Campaign Middle East’s October issue, we reached out to a cross-section of industry experts to ask them one question.  Is having no logos or visible branding more effective in outdoor media? Now, if you’ve seen this billboard or this one on Sheikh Zayed Road in Dubai this year, the question will definitely make sense.  […]

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]]> Starbucks launches new campaign ‘Canvas of Pride’ https://campaignme.com/starbucks-launches-new-campaign-canvas-of-pride/ Mon, 02 Oct 2023 12:30:25 +0000 https://campaignme.com/?p=69464   Starbucks launched a new campaign titled ‘Canvas of Pride’.  The brand went all out for Saudi National Day for the entire month of September with its first edition cup featuring Saudi national pride through local artists.  The design was created by Saudi artist Joud Yahya Al Sultan and chosen through a competition organised  by […]

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]]> Tamanna partners with MoEngage for insight-led customer engagement https://campaignme.com/tamanna-partners-with-moengage-for-insight-led-customer-engagement/ Thu, 05 Jan 2023 09:33:57 +0000 https://campaignme.com/?p=56841 Digital marketplace and e-commerce platform Tamanna partnered with MoEngage, an insights-led customer engagement platform to enhance engagement with customers. Using MoEngage’s platform, Tamanna will redefine its e-commerce capabilities to collaborate and innovate at every step of the shopping journey. Tamanna plans to build its loyalty program using MoEngage data capabilities to drive sign-ups and enhance […]

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