Alok Gadkar Archives - Campaign Middle East https://campaignme.com/tag/alok-gadkar/ Mon, 13 Apr 2026 07:22:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Alok Gadkar Archives - Campaign Middle East https://campaignme.com/tag/alok-gadkar/ 32 32 Should brands invest in virtual and AI influencers? https://campaignme.com/should-brands-invest-in-virtual-and-ai-influencers/ Mon, 13 Apr 2026 07:20:00 +0000 https://campaignme.com/?p=120351 As social moves into a new phase with the change in audience and evolution of AI, Campaign Middle East asked industry experts: Should brands and agencies continue investing in partnerships with virtual influencers and AI-generated creators? Here’s what the industry experts had to say: Zeena Kurd Regional Director of Social Comms, Boopin NO Especially when […]

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]]> Turning taboo into a tune: Harley-Davidson revs up Tough Nuts Choir for Movember https://campaignme.com/turning-taboo-into-a-tune-harley-davidson-revs-up-tough-nuts-choir-for-movember/ Mon, 24 Nov 2025 04:20:16 +0000 https://campaignme.com/?p=112221 Two-thirds of the men in UAE are at risk of developing advanced testicular or prostate cancer. Yet with simple self-checks and early detection, the survival rate for both cancers can be more than 95 per cent. The real challenge isn’t medical – it’s the fear and taboo associated with it. Talking about men’s health is […]

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]]> Tuesday appoints Mangesh Zemse as Creative Director https://campaignme.com/tuesday-appoints-mangesh-zemse-as-creative-director/ Tue, 01 Jul 2025 07:21:16 +0000 https://campaignme.com/?p=104624 Tuesday Communications has announced the appointment of Mangesh Zemse as Creative Director, as the agency continues to strengthen its creative leadership and expand its regional capabilities. Zemse brings more than 15 years of experience working across a wide range of sectors including fashion, FMCG, healthcare and film. Throughout his career, he has led integrated campaigns […]

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]]> Procurement. Pitching. Pricing: The 3 Ps keeping the industry up at night https://campaignme.com/procurement-pitching-pricing-the-3-ps-keeping-the-industry-up-at-night/ Tue, 06 May 2025 06:20:18 +0000 https://campaignme.com/?p=101809 Product, price, place and promotion: the industry wakes up to the four Ps of marketing every morning. Yet, the three Ps keeping industry leaders up at night are: Procurement, pitching and pricing. Campaign Middle East opens Pandora’s Box on these themes and, unsurprisingly, the woes of the marketing world pour out. Senior leaders speak plainly: […]

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]]> Cannes Lions announces jury line-up from MENA for 2025 https://campaignme.com/cannes-lions-announces-jury-line-up-from-mena-for-2025/ Fri, 18 Apr 2025 14:56:22 +0000 https://campaignme.com/?p=100988 Cannes Lions has revealed the full line-up of its 2025 Awarding Jury, and this year’s announcement comes with a notable boost in representation from the MENA region. The global benchmark for creative excellence has selected a strong contingent of MENA-based jurors across multiple categories, reflecting the region’s growing creative influence and strategic importance on the […]

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]]> Tuesday secures Union Coop creative mandate https://campaignme.com/tuesday-secures-union-coop-creative-mandate/ Thu, 27 Feb 2025 07:12:24 +0000 https://campaignme.com/?p=97007 Creative independent agency Tuesday has been appointed as the brand and creative partner for Union Coop, one of the UAE’s largest retail cooperatives. The agency will be responsible for developing content and communication strategies that align with Union Coop’s positioning in the competitive retail sector. With 27 branches across the UAE, Union Coop is a […]

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]]> Grandiose ‘lickable’ campaign for dogs gets tails wagging https://campaignme.com/grandiose-lickable-campaign-catered-to-dogs-gets-tails-wagging/ Mon, 02 Sep 2024 04:30:03 +0000 https://campaignme.com/?p=89007 Creative agency Tuesday has revealed ‘the most likeable and lickable’ campaign called ‘Only a Doggie Nose’ catered specifically to dogs in the UAE. Given the mandate to promote Grandiose store’s dog food offering and lead dog ‘pawrents’ to the brand’s mobile app, the creative agency did not target dog owners, but instead targeted the dogs […]

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]]> Tuesday Communications wins NEOM D&C account https://campaignme.com/tuesday-communications-wins-neom-dc-account/ Tue, 06 Aug 2024 10:00:54 +0000 https://campaignme.com/?p=87993 Tuesday Communications has announced its win of the NEOM Design and Construction (D&C) account. The industry veteran-run-independent agency will act as a creative partner to NEOM and take part in the creative storytelling for the project, working together with NEOM’s brand team. One of Saudi Arabia’s biggest development projects, Neom has been conceived with innovation […]

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]]> Pitching issues: Why brands, agencies need to “connect in a neutral setting” https://campaignme.com/pitching-issues-why-brands-agencies-need-to-connect-in-a-neural-setting/ Mon, 22 Jul 2024 13:09:33 +0000 https://campaignme.com/?p=87443 Over the past few weeks, numerous leaders have voiced their opinions to Campaign Middle East that the industry – brands, agency powerhouses, as well as independent organisations working under the awning of brand-building, marketing, advertising, and communications – need to come together and sort out the challenges faced around the pitching process. While some have […]

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]]> Should all brands have to show their environmental side? – Part 1 https://campaignme.com/should-all-brands-have-to-show-their-environmental-side/ Mon, 11 Dec 2023 09:00:46 +0000 https://campaignme.com/?p=73381 With COP28 taking place in UAE this month, we asked people for their opinions if all brands had to show their environmental side. Given the current landscape, the multiple yeses come as no surprise. However, we also saw few noes. Earlier this year, even Unilever’s new CEO Hein Schumacher said purpose is not relevant to […]

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