Allan Blair Archives - Campaign Middle East https://campaignme.com/tag/allan-blair/ Wed, 04 Jan 2023 13:12:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Allan Blair Archives - Campaign Middle East https://campaignme.com/tag/allan-blair/ 32 32 Brands adopting a ‘brandformance’ strategy will win the social game – by VaynerMedia’s Allan Blair https://campaignme.com/brands-adopting-a-brandformance-strategy-will-win-the-social-game-vaynermedis-allan-blair/ Wed, 04 Jan 2023 09:00:48 +0000 https://campaignme.com/?p=56788 By Allan Blair, head of strategy, EMEA, VaynerMedia In marketing, it’s hard to refute the argument for the effectiveness of long-term brand building. In a world of constant cultural phenomena on social media, it’s easy for advertisers’ campaigns to get drowned out. On TikTok, Facebook and Instagram, it is mainly user-generated content, so marketers are […]

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