All About Brands Archives - Campaign Middle East https://campaignme.com/tag/all-about-brands/ Thu, 16 Apr 2026 06:32:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png All About Brands Archives - Campaign Middle East https://campaignme.com/tag/all-about-brands/ 32 32 Low effort or radical authenticity? Lessons for brands from “Bieberchella” https://campaignme.com/low-effort-or-radical-authenticity-lessons-for-brands-from-bieberchella/ Thu, 16 Apr 2026 06:32:30 +0000 https://campaignme.com/?p=120626 I didn’t expect Justin Bieber’s performance at Coachella to be a branding lesson. But yet here we are. Because somewhere between the stripped back set-up, sunglasses, hoodie and what at first looked like a casual stroll through YouTube, Bieber achieved something that brands spend millions trying to manufacture.  Let’s be clear – this wasn’t low […]

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]]> Louvre Abu Dhabi selects All About Brands as creative and marketing agency of record https://campaignme.com/louvre-abu-dhabi-selects-all-about-brands-as-creative-and-marketing-agency/ Thu, 11 Dec 2025 03:35:58 +0000 https://campaignme.com/?p=112967 All About Brands has been appointed as the creative and marketing agency of record for Louvre Abu Dhabi. All About Brands will lead brand strategy, creative direction, and multimedia production for Louvre Abu Dhabi, delivering marketing campaigns and promotional support. This will include engaging audiences locally, regionally, and internationally, and elevating the museum’s brand identity. […]

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]]> Alive > Automated: The case for living brands in the age of artificial everything https://campaignme.com/alive-automated-the-case-for-living-brands-in-the-age-of-artificial-everything/ Mon, 26 May 2025 05:00:38 +0000 https://campaignme.com/?p=102865 Albert Einstein once said, “The intuitive mind is a sacred gift and the rational mind is a faithful servant.” Intuition – that unexplainable gut feeling, the spark that seems to come from nowhere – is central to human creativity. It can’t be reasoned or replicated. It’s not efficient or logical. But it’s often where our […]

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]]> Al Masaood Power and All About Brands launch electric charging network https://campaignme.com/al-masaood-power-and-all-about-brands-launch-electric-charging-network/ Mon, 30 May 2022 11:00:53 +0000 https://campaignme.com/?p=49535 Al Masaood Power Division, part of the Al Masaood Group, one of Abu Dhabi’s leading business conglomerates, is set to mark a new chapter in its sustainability journey with the upcoming launch of SHAMS+ (SHAMSPLUS), its full-fledged charging solution for electric vehicles (EVs) and hybrid marine vessels. It is the first such innovative solution to […]

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]]> Mubadala – Investing in the global community https://campaignme.com/mubadala-%e2%80%93-investing-in-the-global-community/ Sun, 19 Feb 2012 06:20:41 +0000 https://campaignme.com/?p=3010 All About Brands has launched two television commercials as part of a wider MENA and international campaign for Mubadala Development Company. The campaign has been designed to proactively shape perceptions of Mubadala’s brands amongst international influencers, with each of the commercials written and conceived by Simon Impey. The campaign will run for a year and […]

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