Alka Winter Archives - Campaign Middle East https://campaignme.com/tag/alka-winter/ Mon, 09 Mar 2026 07:11:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Alka Winter Archives - Campaign Middle East https://campaignme.com/tag/alka-winter/ 32 32 Why work is ‘actually working’ in the Middle East despite the US-Israel-Iran war https://campaignme.com/why-work-is-actually-working-in-the-middle-east-despite-the-us-israel-iran-war/ Fri, 06 Mar 2026 08:50:32 +0000 https://campaignme.com/?p=117371 Through the first few days of March 2026, work conversations within the brand and marketing landscape in the Middle East have moved away from breakout areas, coffee machines, office desks and smoke breaks in the car parks to Teams and Zoom conversations, quick check-ins over the phone, and people typing away on their keyboards. What’s […]

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]]> Dubai Lynx Student Hack showcases next generation of creative talent https://campaignme.com/dubai-lynx-student-hack-showcases-next-generation-of-creative-talent/ Fri, 06 Feb 2026 10:00:51 +0000 https://campaignme.com/?p=115726 Dubai Lynx Student Hack, hosted by Dubai Lynx in strategic partnership with Dubai Media City, the region’s leading media hub and one of TECOM Group PJSC’s 10 business districts across Dubai, concluded after an intensive 24‑hour creative challenge. The challenge brought together top university talent from Association Partners, Dubai International Academic City and Dubai Knowledge […]

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]]> Speaker lineup revealed for Campaign’s Ramadan Briefing event https://campaignme.com/speaker-lineup-revealed-for-campaigns-ramadan-briefing-event/ Wed, 04 Feb 2026 08:34:13 +0000 https://campaignme.com/?p=115512 The highly anticipated Campaign Breakfast Briefing: Ramadan Advertising and The Year Ahead is back on Friday, 13 February at The Westin Mina Seyahi, Dubai. From 8am to 11:30am, senior marketers across brands and agencies will take the stage to explain their strategies for the Holy Month and set the benchmark for the region’s marketing and […]

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]]> What winning work at Campaign’s Global AOY Awards looks like https://campaignme.com/what-winning-work-at-campaigns-global-aoy-awards-looks-like/ Wed, 21 Jan 2026 05:00:36 +0000 https://campaignme.com/?p=114846 As Campaign’s Global Agency of the Year Awards makes its final call for entries, a select panel of global marketers is getting ready to evaluate what matters most in today’s rapidly evolving industry. Now in their sixth year, these awards attract entries from across the globe, creating a truly level playing field for agencies of […]

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]]> 15 UAE women marcomms leaders picked for Think Equal Leadership Accelerator https://campaignme.com/15-uae-women-marcomms-leaders-picked-for-think-equal-leadership-accelerator/ Wed, 14 Jan 2026 07:23:43 +0000 https://campaignme.com/?p=114452 The Leadership Accelerator by Think Equal, an industry initiative by The Marketing Society that aims to accelerate gender equality in leadership across the marcomms industry in the GCC, has selected 15 candidates for its inaugural cohort. The six-month programme is designed to propel high-potential female professionals in marketing and communications into senior leadership positions. “This […]

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]]> Marketers call 2026 ‘year of focus’: “When you do too much, you do nothing” https://campaignme.com/marketers-call-2026-year-of-focus-when-you-do-too-much-you-do-nothing/ Mon, 12 Jan 2026 06:34:18 +0000 https://campaignme.com/?p=114316 As an old year ends, we as humans tend to turn to thoughts of what the new year might bring. When The Marketing Society and independent marketing advisory mediasense, in partnership with Campaign Middle East, invited senior MENA marketers to discuss 2026, one thought dominated: focus. Top marketers from the region participated in the discussion, […]

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]]> Marketing Game Changers Awards Winner 2025: Alka Winter https://campaignme.com/marketing-game-changers-awards-winner-2025-alka-winter/ Fri, 05 Dec 2025 05:20:06 +0000 https://campaignme.com/?p=112784 Alka Winter has been named a winner of Campaign Middle East’s Marketing Game Changers Awards for 2025. The awards recognise client-side marketers whose work delivered excellence across six criteria: Leadership & Talent Development, Creativity & Innovation, Performance & Business Impact, Brand Building, Social Impact and Industry Contribution. The Marketing Game Changers Awards were launched this […]

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]]> Agency of the Year Middle East 2025: Final wave of judges revealed https://campaignme.com/agency-of-the-year-middle-east-2025-final-wave-of-judges-revealed/ Mon, 29 Sep 2025 12:15:07 +0000 https://campaignme.com/?p=109228 Campaign Middle East is proud to reveal the final batch of judges to its Agency of The Year Middle East 2025 awards. Ten marketers from various industry sectors complete the fourth edition of the awards’ jury. Leading the jury is Emma Campbell, Sector Marketing Director – Strategic Marketing & Communications, Department of Culture and Tourism […]

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]]> Private View by RAKTDA’s Alka Winter https://campaignme.com/private-view-by-raktdas-alka-winter/ Mon, 01 Sep 2025 06:26:04 +0000 https://campaignme.com/?p=107776 Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This review is by Alka Winter, Vice President, Destination Marketing and Communications, Ras Al Khaimah Tourism Development Authority (RAKTDA). Ahmed Seddiqi: The Difference Time Makes The Create. Group did a […]

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]]> RAKTDA’s Summer Unscripted: Insights, strategy and results https://campaignme.com/raktdas-summer-unscripted-insights-strategy-and-results/ Thu, 14 Aug 2025 05:43:44 +0000 https://campaignme.com/?p=106613 Ras Al Khaimah Tourism Development Authority (RAKTDA) has taken a different approach for its latest work: RAK. Summer Unscripted, in an effort to differentiate the city from other emirates in the UAE and promote year-round tourism. Developed in partnership with Impact BBDO, the campaign is a quirky take on summer travel in RAK. Its narrative […]

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