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	<title>Alina Waite Archives - Campaign Middle East</title>
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		<title>Zenith ME appoints Alina Waite as Business Lead–Strategy</title>
		<link>https://campaignme.com/zenith-me-appoints-alina-waite-as-business-lead-strategy/</link>
		
		<dc:creator><![CDATA[Sonia Majumder]]></dc:creator>
		<pubDate>Fri, 01 Mar 2024 12:00:52 +0000</pubDate>
				<category><![CDATA[Appointments]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Alina Waite]]></category>
		<category><![CDATA[Publicis Groupe Middle East]]></category>
		<category><![CDATA[Zenith Middle East]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=78002</guid>

					<description><![CDATA[<p>&#160; Zenith ME, a media agency under Publicis Groupe Middle East has appointed Alina Waite as Business Lead. In her new role, Waite will be responsible for delivering strategies to clients that allow the agency to create innovative work. In addition, she will also elevate the marketing and growth initiatives for the agency across the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/zenith-me-appoints-alina-waite-as-business-lead-strategy/">Zenith ME appoints Alina Waite as Business Lead–Strategy</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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		<title>Why consistency is key to navigating change, by UM&#8217;s Alina Waite</title>
		<link>https://campaignme.com/why-consistency-is-key-to-navigating-change-by-ums-alina-waite/</link>
		
		<dc:creator><![CDATA[Sofia Serrano]]></dc:creator>
		<pubDate>Wed, 11 Nov 2020 10:00:19 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Close Up]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[2020]]></category>
		<category><![CDATA[Alina Waite]]></category>
		<category><![CDATA[brand purpose]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Covid-19]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[pandemic]]></category>
		<category><![CDATA[Richard Branson]]></category>
		<category><![CDATA[UM]]></category>
		<category><![CDATA[Unilever]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=29480</guid>

					<description><![CDATA[<p>2020 has been heralded as the year of the “unprecedented,” “disruptive,” and “transformative” which for sure, it has been all these. However, in a year like no other how can we identify the brands that will thrive? Some say it’s those that are agile, reacting to and predicting consumer demand that will see success. Whilst [&#8230;]</p>
<p>The post <a href="https://campaignme.com/why-consistency-is-key-to-navigating-change-by-ums-alina-waite/">Why consistency is key to navigating change, by UM&#8217;s Alina Waite</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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