alignment Archives - Campaign Middle East https://campaignme.com/tag/alignment/ Thu, 18 Jun 2026 06:02:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png alignment Archives - Campaign Middle East https://campaignme.com/tag/alignment/ 32 32 IBM’s SVP of Marketing and Comms: “AI is not just a tool; it’s how marketing works” https://campaignme.com/ibms-svp-of-marketing-and-comms-ai-is-not-just-a-tool-its-how-marketing-works/ Wed, 17 Jun 2026 06:00:33 +0000 https://campaignme.com/?p=123420 This is not just another article about artificial intelligence (AI) adding to the cacophony of noisy opinions. This is an interview that reframes the conversation that marketers must have around orchestrating a fundamental shift. For much of the past two years, marketers treated AI like a new instrument in the orchestra: useful, exciting and occasionally […]

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]]> The industry doesn’t need better pitches; it needs better standards https://campaignme.com/the-industry-doesnt-need-better-pitches-it-needs-better-standards/ Thu, 04 Jun 2026 06:14:44 +0000 https://campaignme.com/?p=122900 The conversation around pitching in the Middle East has finally opened up. For years, the pitch process has been marked by frustrations around unrealistic timelines, speculative work, huge agency lists, procurement-heavy structures, unclear decision-making and, in some cases, pitches that simply disappear without closure. Yet despite how openly these conversations happen behind closed doors, very […]

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]]> Media has a coordination problem, not an innovation gap https://campaignme.com/media-has-a-coordination-problem-not-an-innovation-gap/ Fri, 22 May 2026 11:44:00 +0000 https://campaignme.com/?p=122421 Across the industry, the language of progress has become predictable. AI will transform planning. Omnichannel will unify the customer journey. Programmatic will unlock efficiency across formats. None of this is wrong. But it overlooks a more pressing issue. The constraint on impact is no longer access to technology. It is the ability to govern how […]

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]]> What brands now expect from agency partners in the Middle East https://campaignme.com/what-brands-now-expect-from-agency-partners-in-the-middle-east/ Fri, 22 May 2026 11:20:02 +0000 https://campaignme.com/?p=122422 Once upon a time, the agency relationship was simple. A brief came in. The work went out. Success was measured by how strong the output was and how reliably it was delivered. For a long time, that model worked. The lines were clear, the expectations were manageable and as long as the work was good, […]

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]]> From comparison to conviction; from process to outcome https://campaignme.com/from-comparison-to-conviction-from-process-to-outcome/ Mon, 11 May 2026 05:20:21 +0000 https://campaignme.com/?p=121807 The pitch process is broken. There, I said it. I started as a client lead: managing accounts, holding the relationship and living with the consequences of how a pitch was run. Then, I moved into managing growth, pitching and chasing new business, learning how the system works from the inside. Now, I run an agency. […]

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]]> M+C Saatchi Middle East CEO Scott Feasey appointed CEO for agency’s Europe business https://campaignme.com/mc-saatchi-middle-east-ceo-scott-feasey-appointed-ceo-for-agencys-europe-business/ Wed, 08 Apr 2026 13:55:15 +0000 https://campaignme.com/?p=119530 M+C Saatchi Group has appointed Scott Feasey as CEO for its Europe business, expanding his remit beyond leading the Middle East business. Feasey will remain based in the UAE and continue to sit on the Group’s global Executive Leadership Team. The expanded appointment brings two strategically important regions into closer alignment, strengthening how the business […]

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]]> Podcast: Ford MENA’s Andrew Gregory on what it takes for automative brands to win https://campaignme.com/podcast-ford-menas-andrew-gregory-reveals-what-it-takes-for-automative-brands-to-win/ Fri, 20 Feb 2026 05:21:45 +0000 https://campaignme.com/?p=116285 On the latest episode of Campaign Middle East’s On The Record podcast, Andrew Gregory, Marketing Director, Ford MENA, reveals success that can be unlocked from working towards shared outcomes instead of working within silos. He positions Ford’s response — specifically the ‘Ready. Set. Ford‘ brand platform — as the connective tissue that harmonises OEM (original equipment […]

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]]> HAVAS Middle East wraps up inaugural HAVAS Café at the 1Bn Followers Summit https://campaignme.com/havas-middle-east-wraps-up-inaugural-havas-cafe-at-the-1-billion-followers-summit/ Wed, 14 Jan 2026 14:39:47 +0000 https://campaignme.com/?p=114511 HAVAS Middle East, the official agency partner of the 1 Billion Followers Summit, successfully wrapped up the region’s inaugural HAVAS Café as part of the event, creating a dedicated space for conversation, collaboration, and connection between brands and creators. Designed as a relaxed yet purposeful setting, HAVAS Café brought together creators, brands, and communications experts […]

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]]> 2026: The year we choose connection and why indy agencies can lead https://campaignme.com/2026-the-year-we-choose-connection-and-why-indy-agencies-can-lead/ Mon, 12 Jan 2026 09:00:43 +0000 https://campaignme.com/?p=114339 Last year will be remembered as a year when the marketing landscape shifted. Omnicom’s $13.3bn acquisition of Interpublic changed agency brands that had shaped our industry for decades DDB, FCB, and MullenLowe. Reportedly, 4,000 jobs gone immediately. Dentsu slashed 3,400 positions, an 8 per cent cut revealing how drastically it had overvalued its global ambitions. […]

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]]> How can a CMO and CFO align to drive sustainable growth https://campaignme.com/how-can-a-cmo-and-cfo-align-to-drive-sustainable-growth/ Wed, 03 Dec 2025 04:00:05 +0000 https://campaignme.com/?p=112657 The disconnect between the Chief Marketing Officer (CMO) and the Chief Financial Officer (CFO) is a language issue. The two entities speak in different ways, so there’s lots of room for misunderstanding. To one party, it can seem that the CMO is only concerned with creativity and brand, while to the other side, it appears […]

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