Ali Hassoun Archives - Campaign Middle East https://campaignme.com/tag/ali-hassoun/ Thu, 26 Jun 2025 12:50:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ali Hassoun Archives - Campaign Middle East https://campaignme.com/tag/ali-hassoun/ 32 32 YSL Beauty and PEAQ blur the lines between wellness and beauty https://campaignme.com/ysl-beauty-and-peaq-blur-the-lines-between-wellness-and-beauty/ Thu, 26 Jun 2025 12:29:22 +0000 https://campaignme.com/?p=104499 Wellness is no longer a side quest – it’s the main story.  As explored in our luxury issue, the concept of luxury is shifting from exclusivity to emotional, physical and sensory well-being. This shift is increasingly visible across sectors, including beauty. A recent example, the sensory-filled activation by YSL Beauty and PEAQ, a social wellness […]

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