algorithms Archives - Campaign Middle East https://campaignme.com/tag/algorithms/ Mon, 11 May 2026 19:08:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png algorithms Archives - Campaign Middle East https://campaignme.com/tag/algorithms/ 32 32 Saudi Report 2026: Why we must rehumanise marketing https://campaignme.com/saudi-report-2026-why-we-must-rehumanise-marketing/ Tue, 12 May 2026 04:30:48 +0000 https://campaignme.com/?p=121847 There has rarely been a more complex moment to be a marketer. We are operating in an era defined in many ways by contradiction. Today, we have unprecedented access to technology and the benefits it can bring to marketing – from artificial intelligence (AI) agents to hyper-personalisation and real-time data ecosystems. However, we must recognise […]

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]]> How social was built for a time of peace – and what we learnt when reality broke the feed https://campaignme.com/how-social-was-built-for-a-time-of-peace-and-what-we-learnt-when-reality-broke-the-feed/ Thu, 30 Apr 2026 04:00:00 +0000 https://campaignme.com/?p=121267 Looking back at the past few weeks, when geopolitical tensions escalated across the Middle East, something unexpected happened in the social media ecosystem. The systems that brands and agencies had spent years optimising: recommendation algorithms, ad-buying logic, content calendars, influencer partnerships, suddenly didn’t work anymore. Not because they broke. But because they were never designed […]

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]]> You are what you scroll https://campaignme.com/you-are-what-you-scroll/ Wed, 29 Apr 2026 06:06:47 +0000 https://campaignme.com/?p=121205 We have access to more inspiration and references than any other generation in all of history… so why do we still suffer from creative blocks and a lack of ideas? A little ironic, considering how many we’re bombarded with every day. But what if a part of the problem was the abundance? To break this […]

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]]> Does the creator economy need to tackle a credibility problem? https://campaignme.com/does-the-creator-economy-need-to-tackle-a-credibility-problem/ Tue, 31 Mar 2026 07:44:22 +0000 https://campaignme.com/?p=118378 We are calling it the creator economy. But what we’re really witnessing is the attention economy. A $250bn industry that Goldman Sachs predicts will nearly double to $480bn by 2027. Yet, for all its growth, there’s a fundamental gap that no one is talking about. It is being built and shaped largely by people in […]

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]]> The pursuit of efficiency https://campaignme.com/the-pursuit-of-efficiency/ Thu, 12 Mar 2026 11:58:13 +0000 https://campaignme.com/?p=117727 I still remember sitting in a boardroom in Jeddah two years ago, watching a colleague marketing director present a campaign that had taken his team six weeks to concept. Today, that same team generates fifty variations of creative in six minutes. The room celebrates the speed. I wonder what we’ve lost along the way. Across […]

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]]> AI Overviews and organic search: Threat, shift or strategic advantage for publishers? https://campaignme.com/ai-overviews-and-organic-search-threat-shift-or-strategic-advantage-for-publishers/ Tue, 10 Mar 2026 09:20:03 +0000 https://campaignme.com/?p=117526 AI Overviews are Google’s AI-generated summaries that appear above traditional search results. Instead of listing links alone, the search engine now provides a synthesised answer built from multiple sources. In many cases, users can resolve basic informational queries without clicking through to a website. This broader pattern is often referred to as zero-click search – […]

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]]> How spatial storytelling is replacing static advertising https://campaignme.com/how-spatial-storytelling-is-replacing-static-advertising/ Tue, 20 Jan 2026 07:30:32 +0000 https://campaignme.com/?p=114785 The billboard isn’t disappearing. It’s breaking free from its frame. Traditional OOH advertising succeeded because it met people where they were: commuting, shopping and moving through cities. Its physicality was its advantage. A billboard couldn’t be skipped, blocked, or scrolled past. It simply existed in your path. Spatial storytelling amplifies this inherent strength by expanding […]

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]]> The need for face-to-face marketing in a time of content deluge https://campaignme.com/the-need-for-face-to-face-marketing-in-a-time-of-content-deluge/ Mon, 19 Jan 2026 03:00:04 +0000 https://campaignme.com/?p=114657 There’s no doubt that social plays a huge role in modern marketing. In fact, for many it’s the default growth engine. There’s a seamlessness to it that’s attractive to marketing teams – you can inform, engage and convert all in the same place, often without the user even leaving the page. But there’s a problem. […]

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]]> AOTY 2025: Impact BBDO on winning Creative Agency of the Year https://campaignme.com/aoty-2025-impact-bbdo-on-winning-creative-agency-of-the-year/ Tue, 30 Dec 2025 10:16:38 +0000 https://campaignme.com/?p=113771 Impact BBDO was awarded the Creative Agency of the Year 2025 trophy at Campaign Agency of the Year Middle East Awards. According to the jurors, “The agency excels across every metric of the judging defined criteria of creative impact, financial growth, culture, innovation, and contribution to the industry. They continue to set the global benchmark […]

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]]> Digital Essays 2025: Online just went outdoors https://campaignme.com/digital-essays-2025-online-just-went-outdoors/ Tue, 16 Dec 2025 03:00:18 +0000 https://campaignme.com/?p=113214 What once lived on screens and servers now lives in streets, malls and metros. The algorithms that power online ads are no longer trapped behind glass; they’ve stepped into the real world, illuminating the city itself. Every screen around us, from the phone in your hand to the billboard above your head, is now part […]

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